( BLACK PR WIRE) ( January 23, 2008) ATLANTA- The Sisterhood Boutique, creator of IVY ROSE, a limited edition collector doll, and the first in a series of sorority-inspired dolls, announces that IVY ROSE has been selected to participate in the official gift bag for the 50th Annual GRAMMY® Awards to be held on Feb. 10, 2008 at The STAPLES Center in Los Angeles and is scheduled to be broadcast live on the CBS Television Network (8-11:30 p.m. ET/PT). The Sisterhood Boutique proudly joins a prestigious rank of companies to provide highly coveted gifts for the Presenters and Performers.

This collectible fashion doll was specially designed by Madame Alexander® exclusively for The Sisterhood Boutique to celebrate the women of Alpha Kappa Alpha Sorority, Inc. The Sorority celebrated its Centennial Year on January 15, 2008 and is the first sorority founded by African-American women. As a tribute, The Sisterhood Boutique offers IVY ROSE to those who love, serve, and support the ideals of the sorority. IVY ROSE is a 16” collector quality doll artistically crafted to reflect the beauty, elegance and grace that all women, especially those of Alpha Kappa Alpha Sorority, exude.

“I am so excited about the inclusion of our limited edition doll in this year’s GRAMMY gift bags,” states Rochelle McAllister, Founder of The Sisterhood Boutique.
“IVY ROSE participating in the GRAMMY Awards Gift Bag is a natural fit due to the prestige of the GRAMMYs and the prestige we believe the women of Alpha Kappa Alpha possess. IVY ROSE is a unique addition to this year’s gift bag of exclusive, celebrity-worthy products.”

The initial concept for The Sisterhood Boutique came about when Ms. McAllister was preparing to apply to business school. The process of writing her admission essays allowed her to dream big and to realize her passion lied somewhere between the world of fashion and the universe of femininity. Ms. McAllister sought to build a company that combined her personal affections with her eclectic and entrepreneurial spirit.



About Sisterhood Boutique
The Sisterhood Boutique was founded in 2006. Seeking to foster and support the growth of women-owned businesses, The Sisterhood Boutique is a haven for women entrepreneurs who understand the power of eclectic collaboration and natural style.
The Sisterhood Boutique represents all that is feminine and fashionable. IVY ROSE is The Sisterhood Boutique’s first signature product. Additional products will be available in 2008. For more information, visit www.sisterhoodboutique.com.

The Recording Academy®
Established in 1957, the National Academy of Recording Arts & Sciences, Inc., also known as The Recording Academy, is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY® Awards, The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs — including the creation of the national public education campaign What's The Download® (WhatsTheDownload.com). For more information about The Academy, please visit www.grammy.com.