For Immediate Release
January 27, 2010
Contact Information

Sonshine Communications
Bernadette Morris
305-948-8063
bmorris@sonshine.com

(BPRW) SUPER BOWL XLIV COMMUNITY OUTREACH PROGRAM EVENTS ON THURSDAY, JANUARY 28, 2010

NFL PLAY 60 COMMUNITY BLITZ

 Pro Bowl Players:
Miles Austin, Dallas Cowboys (Broward)
Yeremiah Bell, Miami Dolphins (Miami-Dade)
Trent Cole, Philadelphia Eagles (Miami-Dade)
Nick Collins, Green Bay (Miami-Dade)
Josh Cribbs, Cleveland Browns (Broward)
Brian Dawkins, Denver Broncos (Broward)
David Diehl, New York Giants (Broward)
Darnell Dockett, Arizona Cardinals (Miami-Dade)
D'Brickashaw Ferguson, New York Jets (Broward)
London Fletcher, Washington Redskins (Miami-Dade)
David Garrard, Jacksonville Jaguars (Broward)
Shane Lechler, Oakland Raiders (Broward)
Andy Lee, San Francisco 49ers (Broward)
Brandon Marshall, Denver Broncos (Miami-Dade)
Kevin Mawae, NFLPA President & Tennessee Titans (Broward)
Shaun O'Hara, New York Giants (Palm Beach)
Brian Orakpo, Washington Redskins (Palm Beach)
Kassim Osgood, San Diego Chargers (Broward)
Ray Rice, Baltimore Ravens, (Palm Beach)
Matt Schaub, Houston Texans (Miami-Dade)
Steve Smith, New York Giants (Miami-Dade)
Chris Snee, New York Giants (Broward)
Joe Thomas, Cleveland Browns (Broward)
Kyle Vanden Bosch, Tennessee Titans (Palm Beach)
DeMarcus Ware, Dallas Cowboys (Broward)
DeAngelo Williams, Carolina Panthers (Broward)
Jason Witten, Dallas Cowboys (Broward)

NFL Commissioner ROGER GOODELL
Bank of America Broward County President LORI CHEVY
AFC Pro Bowl team head coach NORV TURNER
NFC Pro Bowl team head coach WADE PHILLIPS
NFL Network analyst JAMIE DUKES
ESPN commentators JON GRUDEN, RON JAWORSKI and MIKE TIRICO
150 Bank of America employee volunteers and 100 local community volunteers
Representatives from non-profit partners KaBOOM!, FLIPANY, Boundless Playgrounds

WHAT: Some of the NFL’s biggest stars will come together as one team in the largest community program in the league’s history. Following morning practices, Pro Bowl players, coaches and Bank of America community volunteers will spend the afternoon working to improve the South Florida community as part of the first-ever “NFL PLAY 60 Community Blitz” in celebration of the Pro Bowl.

During the Blitz, launched in partnership with NFL PLAYERS and league sponsor Bank of America, Pro Bowl players and more than 150 Bank of America associates will take part in three service projects in Broward, Miami-Dade, and Palm Beach Counties. The projects are each designed to help local children stay healthy and active as part of NFL PLAY 60, the league’s campaign to fight childhood obesity. Bank of America also will donate $100,000 to PLAY 60 non-profit community partners as part of the program.

The Broward County event will take place at RISE Academy School of Science and Technology. Players will be joined by NFL Commissioner ROGER GOODELL, and analysts from NFL Network and ESPN to build a playground. A press conference will take place at this site at 3:00PM.

In Miami-Dade County, players will gather at the NFL Youth Education Town to host an NFL PLAY 60 Football Festival and healthy cooking demonstration.

A third group of players will volunteer in Palm Beach County to build an adaptive play-space for physically challenged students at Boca Raton Community Middle School. Throughout the year, students at the school have participated in the NFL PLAY 60 Challenge, an in-school program designed by the American Heart Association.

WHEN: Thursday, Jan. 28, 2:30 – 4:30 p.m. Press Conference at Rise Academy will take place at 3 p.m.

WHERE: Broward County Event
RISE Academy School of Science and Technology (3698 NW 15th Street, Lauderhill, Fla., 33311)

Miami-Dade Event
NFL Youth Education Town (7090 NW 22nd Avenue, Miami, Fla., 33147)

Palm Beach County Event
Boca Raton Community Middle School (1251 NW 8th Street, Boca Raton, Fla., 33486)

EVENT CONTACT: Clare Graff at 212-450-2435
or
Joanna Hunter at 212-450-2449


SUPER KIDS-SUPER SHARING SPORTS EQUIPMENT AND BOOK DONATION PROJECT

WHO:

Miami Dolphins wide receiver GREG CAMARILLO
WHAT: Developed in partnership with the Miami Dolphins, South Florida Super Bowl Host Committee, NFL Youth Education Towns (YET), local Boys & Girls Clubs and more than 80 schools in the greater Miami area, local students are bringing gently used or new books, sports equipment and board games to their schools in January.

Students and coordinators from more than 80 schools will bring donated sports equipment, books and games to the NFL Youth Education Town in Miami. The equipment and books will be donated to pre-selected local schools and organizations serving children in need.

WHEN: Thursday, Jan. 28 from 9:00 a.m. – 12:00 p.m. (best photo opportunities will be from 9:45-11:00 a.m.)

WHERE: NFL Youth Education Town at Gwen Cherry Park (7090 NW 22nd Avenue, Miami, Fla., 33147)

EVENT CONTACT: Susan Groh at 401-952-0885


SUPER BOWL XLIV “PLAYBOOK WORKSHOP SERIES”
WORKSHOP FOR SMALL, MINORITY AND FEMALE BUSINESS OWNERS

WHAT: The NFL has partnered with several South Florida business development agencies to deliver a series of business workshops designed to educate, engage and empower the owners of South Florida’s booming minority and women-owned small business community. The workshops are presented by the NFL Emerging Business Program.

The workshop, “Strategic Alliances – To Know is to Grow,” will be an educational and networking opportunity that will offer local business owners a free professional development forum. The interactive workshop will tackle issues facing small businesses and each business will leave with the beginnings of a game plan that they can build on for future success.

WHEN: Thursday, Jan. 28 from 8:00 a.m. - 12:00 p.m.

WHERE: Kovens Conference Center at Florida International University (3000 NE 151st Street, Miami, Fla. 33181)

EVENT CONTACT: Clare Graff at 212-450-2435



ART & JAZZ ON THE AVENUE

WHAT: Hosted by the South Florida Super Bowl Host Committee, the Art & Jazz on the Avenue will include special football-themed events with NFL players, both past and current, as well as Florida Atlantic University players and coaches. The evening event includes open houses, music and a gallery stroll.

WHEN: Thursday, Jan. 28 from 6:00-10:00 p.m.

WHERE: Old School Square (51 N. Swinton Ave., Delray Beach, Fla., 33444)

EVENT CONTACT: David Silverstein, South Florida Super Bowl Host Committee, at 305-614-7553/305-803-1234

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