Procter & Gamble's My Black is Beautiful Presents First-ever My Black is Beautiful LIVE! Experience and Model Casting Call in New York City

(BLACK PR WIRE)�Cincinnati, OH September 17, 2010 — At the conclusion of a week of exciting previews of the spring 2011 Fashion

Collections Procter & Gamble is rounding out Fashion Week with a model casting call in New York City featured as part of the unique My Black is Beautiful LIVE! Experience.

My Black is Beautiful LIVE! Will make its debut this Saturday September 18 from 11:00 a.m. to 5:00 p.m. at the Metropolitan Pavilion located at 125 West 18th Street. New York, NY 10011. This beauty & wellness event invites thousands of local females to enjoy complimentary services, such as:


• Olay Facials
• Pantene Hairstyling
• CoverGirl Queen Collection Makeovers
• Crest Pro-Health Screenings
• Always Spoken word Let it Flow Lounge
• Secret Wellness Pavilion
• Massages
• Full Manicures

The event will feature performances from Hip-Hop pioneer, MC Lyte, and R&B/Jazz singer, Leela James.

Auditions for the model casting call will take place throughout the day, where eight (8) semi-finalists will be chosen to advance on to the finals. The final 2 will be featured in a national ad campaign for the brand and appear in Season 3 of the My Black is Beautiful TV show.

“New York is our last stop and we hope this event will help celebrate and encourage more conversations among African American women about perceptions and realities of black beauty within our society“ said Kisha Mitchell Williams, P&G Multicultural Brand Manager. “We believe that bringing My Black is Beautiful LIVE! to New York, one of the most trendy cities in the US and conducting a model search here in the Big Apple will bolster black self-esteem and celebrate African American women.”

Earlier in the week, P&G commenced the Fashion Week festivities in celebration of JONES magazine’s first fall fashion issue and proudly hosted the first-ever JONES Awards, presented by My Black is Beautiful. JONES magazine is a unique, nationally-distributed, fashion, beauty, lifestyle and shopping glossy targeting Black women and women of color – and the JONES Awards honored individuals who promote diversity and equal opportunity within the fashion and beauty industries. The roster of honors include The JONES Model Award endowed on Supermodel and Jones Fall Issue cover girl, Sessilee Lopez; The JONES Designer Award bestowed on the incomparable Byron Lars; and The JONES Beauty Award received by Celebrity makeup Artist Sam Fine.

By creating a platform to endow recognition on these unsung individuals JONES magazine has taken on the cause of promoting diversity in high-fashion. “We are thrilled to have P&G’s My Black is Beautiful as a sponsor”, said Publisher, L. Londell McMillan. “We created JONES magazine to address a void in the fashion marketplace and provide a forum for African American professionals throughout the industry to be showcased.”

For more information about My Black is Beautiful LIVE! Experience, please visit www.myblackisbeautiful.com, join our Facebook fan page at http://www.facebook.com/mbib or follow us on Twitter at http://twitter.com/MBIBMovement

About My Black is Beautiful
The My Black is Beautiful initiative is a national movement established to celebrate African-American beauty and encourage black women and girls to define and promote their own beauty standard. One of the primary goals of the brand is to inspire future generations to adopt a new mindset in how they view themselves and uplift the way African American women are portrayed in mainstream culture. The integrated, multi-brand initiative is supported by Crest Pro-Health, Pantene, CoverGirl Queen Collection, Olay, and Always.

For more information about the My Black is Beautiful movement, please visit www.myblackisbeautiful.com, join our Facebook fan page or follow us on Twitter at http://twitter.com/MBIBMovement.

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Actonel, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About the Model Search
Recognizing that beauty and self-confidence are intrinsically linked, Procter & Gamble created My Black is Beautiful to ignite and support a sustained national conversation by, for and about black women that we believe will serve as the catalyst for a movement that affects positive change in the way they are reflected in popular culture. That’s why we are launching a search to find women who love My Black is Beautiful and who represent the indomitable spirit, resilience and inspiration of African American women’s true collective beauty. The top prize is a chance to be the next My Black is Beautiful model and appear in a magazine ad and appear in an episode of Season 3 of the My Black is Beautiful TV show.

About JONES Magazine
JONES and JONESMAG.com is a fashion and lifestyle publication, now with national distribution throughout each state in the U.S. Since 2005, the mission of JONES is to serve as the premiere luxury shopping and lifestyle resource for multicultural women. From fashion to food to distinctive travel destinations to the best in home design, JONES is the go-to guide for a sophisticated consumer in print and online. Follow Jones on Twitter at http://www.twitter.com/jonesmag / Fan Jones on Facebook at http://www.thefacebook.com/jonesmag.