For Immediate Release
February 03, 2015
Contact Information

UniWorld Group, Inc.
Teresa Lyles Holmes
2122197239
Teresa.Holmes@uwgny.com

Colgate-Palmolive Co.
Media Relations
2123102670
Media_Inquiry@colpal.com

(BPRW) Colgate-Palmolive and Children's Health Fund Launch Online Campaign to Help Make a Difference During Black History Month

#StartWithASmile Hashtag to Support Children's Health and Wellness

(Black PR Wire) -- NEW YORK, NY (February 2, 2015) —In honor of Black History Month, Colgate-Palmolive has partnered with the Children’s Health Fund to encourage consumers and their families to help make a difference by sharing a smile. Colgate’s Honor Your Past, Treasure Your Healthonline campaign will encourage supporters to post photos of their smiles via social media using the hashtag #StartWithASmileas a means to raise funds to help children in need of health services throughout the U.S.

Between now and March 1, 2015, Colgate-Palmolive will donate $1.00 (USD) to the Children’s Health Fund for each picture that is shared on Facebook, Twitter, Instagram or Google+ with #StartWithASmile.[1]

“At Colgate, we’re committed to helping our consumersachieve not only healthy smiles, but healthy lives,” said Carla Kelly, General Manager, U.S. Multicultural Marketing, Colgate-Palmolive. “This partnership with Children’s Health Fund allows us to fulfill this commitment while treasuring our children and making the connection of celebrating the future and honoring the past.”

The donations raised through online participation of this campaign will directly benefit the Children’s Health Fund mission to provide healthcare to some of the nation’s most disadvantaged children in rural and urban communities.With over 50 mobile medical and dental clinics, Children’s Health Fund has brought healthcare services to 350,000 children to date.

“We are so pleased to partner once again with Colgate during Black History Month to engagefamilies through the sharing of treasured photos,” said Karen Redlener, Executive Director of Children’s Health Fund. “At Children’s Health Fund, we believe that every child deserves to be healthy and ready to learn, and to grow up strong and happy. We are very grateful for the generous support from this partnership, which will help us provide healthcare to more kids in need.”

For more information on Colgate’s Honor Your Past, Treasure Your Health campaign, visit www.Colgate.com/Treasure.

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[1] No purchase required. Purchase will not increase donation amount. Between January 30 and March 15, Colgate-Palmolive Company will donate $1.00 to Children’s Health Fund for every photo shared on Instagram and Twitter, and for every post “liked” on the Children’s Health Fund Facebook page, for a minimum donation of $25,000 and a maximum donation of $40,000.

About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate’s global oral health education program, please visit http://www.colgatebsbf.com.

About Children’s Health Fund

Founded in 1987 by singer/songwriter Paul Simon and pediatrician/advocate Irwin Redlener, MD, to bring healthcare to homeless children in New York City, today Children’s Health Fund provides healthcare for children living in poverty across America. In addition to fixed-site clinics, Children’s Health Fund supports a fleet of over 50 mobile clinics, including dental and mental health vehicles that bring comprehensive healthcare to children in hundreds of locations across the country. Over the past 27 years, the organization has provided three million healthcare visits for disadvantaged children, often in places where doctors, dentists and other healthcare providers are in short supply. For more information about Children’s Health Fund, visit www.childrenshealthfund.org.