1-877 BLACKPR (252-2577)
For Immediate Release
February 05, 2015
Contact Information

Hannah Greenwood
Sonshine Communications
(305) 948-8063 hgreenwood@sonshine.com

(BPRW) FDOT'S "DRIVE IT HOME" CAMPAIGN RELEASES NEW CREATIVE AD

(Black PR Wire) Miami, FL – The Florida Department of Transportation’s (FDOT) Roadside Litter Prevention Education Media Campaign released a new print and social media ad recently. The ad encourages the reader to “Focus Our Attention on Litter Prevention.” It is one component of the new wave of public service brand messages of the statewide campaign designed to remind motorists to “DRIVE IT HOME . . . KEEP OUR PARADISE LITTER-FREE®.”

The campaign seeks to educate Floridians and visitors on litter issues and encourage a positive change in behavior. The primary audience focus for the campaign includes driving motorists between the ages of 15 – 35.

For more information on the FDOT Roadside Litter Prevention Education Media Campaign, and to preview other ads developed for the campaign, visit www.CleanFLroads.com, or contact Bernadette Morris of Sonshine Communications at (305) 948-8063.