For Immediate Release
March 18, 2015
Contact Information

PAN Communications
Adam Novak, 617-502-4326
anovak@pancomm.com

(BPRW) Multicultural Marketing Leaders to Convene in Miami to Strategize on America's Cultural Transformation

11th Annual New Mainstream Business Summit's speaker lineup will share successful strategies, studies and experience to reach America's most profitable consumers

(Black PR Wire)-- MIAMI-- Geoscape, the leading market intelligence company focused on new mainstream consumers and businesses, today announced this year’s lineup of influential participants scheduled to share their expertise at next month’s .

The New Mainstream Business Summit will take place at Miami’s Mandarin Oriental hotel, on March 17-19. The Summit’s lineup brings together leading name brands, agencies, technologists and industry leaders, enabling a diverse and comprehensive examination of the opportunities created by America’s New Mainstream. Comprised of Hispanics, Asians and African Americans, including the millennial and LGBT communities, New Mainstream consumers represent the majority of population and spending growth now and into the foreseeable future. These groups represent trillions of dollars in spending per year – yet most businesses struggle to reach them effectively.

Summit participants will enhance their ability to capitalize upon this business opportunity through the examples and guidance provided by many of the most influential leaders in the New Mainstream business community, among them:

  • Domino’s Pizza: Karen Kaiser, Vice President, National Advertising – a leading QSR advertising veteran for over 15 years, Kaiser and LatinWorks’ - the largest Hispanic-focused advertising agency in the nation - co-founder Alejandro Ruelas will outline how her company is thinking differently about multicultural audiences.
  • Toyota: Patricia Salas Pineda, Group Vice President, Hispanic Business Strategy Group – Pineda is responsible for engaging with the Hispanic business and media communities and building a network of Toyota Associates and Team Members.
  • NBC Universal: Jacqueline Hernández , Chief Marketing Officer, Hispanic Enterprises & Content – Hernandez is responsible for driving audience and revenue growth with Hispanic consumers across the company’s portfolio of businesses and brands which include 21 cable television networks, two broadcast networks, all digital properties, Universal Pictures and Universal theme parks.
  • The CMO Council: Liz Miller, Senior Vice President of Marketing – Miller brings a varied career that spans over 14 years in the sports entertainment, retail, health, beauty and personal care spaces. Her session will share unreleased results from a new study of marketing leaders regarding how multicultural issues are becoming strategic to companies nationwide.
  • dunnhumby USA: Erin Liber, Director of Brand Consulting – a leading authority on how to obtain consumer insights, Liber will discuss how to generate detailed and actionable insights on buying behavior across cultures and store footprints.
  • Jenn T. Grace, LGBT author, speaker and entrepreneur – Grace will present an introduction to LGBT marketing, outlining why positioning and selling effectively to the LGBT Community can positively impact an organization’s bottom line.
  • Jorge A. Plasencia, Co-Founder, Chairman and CEO, República – as the leader of one of America’s fastest-growing advertising, digital and communications agencies, Plasencia will host a panel on Hispanic and “Total” marketing featuring Toyota, NBC Universal, Baptist Health South Florida and the National Pork Board.


For more information on agenda, venue and registration, visit the full event page on Geoscape.com

About Geoscape:
Geoscape provides automated intelligence systems, unique data products, research and analytic services for companies seeking to tap into the growth of new mainstream consumers in the U.S., Canada and Europe. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by NMS Capital and Cesar M Melgoza, Founder & CEO, and is headquartered in Miami.