1-877 BLACKPR (252-2577)
For Immediate Release
February 20, 2018
Contact Information

Nichole Taylor, taylor@taylorcommunicationsgroup.com


AfricanAncestry.com Educates on African Tribes as Part of its 15th Year Celebration in 2018

(Black PR Wire) WASHINGTON, DC (Feb. 21) – African Ancestry, Inc. (AfricanAncestry.com), the pioneers of genetic ancestry tracing for people of African descent, commemorates its 15th year by bringing focus on the importance of African ethnic groups, commonly referred to as Tribes.  Along with helping people find out where they’re from in Africa, AfricanAncestry.com is the only DNA service that also pinpoints Tribes as a part of its results package.

 “T’Challa has a connection to his ancestors that I longed for,” said Black Panther’s Chadwick Boseman who traced three lines of his family tree to the Limba people in Sierra Leone, Djola people in Guinea-Bissau and the Yoruba people in Nigeria. “I took this DNA test because it doesn’t just tell the country. If you know you’re Yoruba from Nigeria, now you can pinpoint specific customs and rituals that are a part of your past.”


In America, our tribes are found in being from the ‘Southside’ or our northern accents or coastal cuisines, for example. AfricanAncestry.com is making it easy to connect the African American way of life with those of African Tribes such as the Hausa, Mandinka and Ibo peoples. Of the tens of thousands of families that have discovered their roots with AfricanAncestry.com, these are the top five Tribes of African Americans:  

  1. Fulani: Spread throughout West Africa and bound by Fula language; largest pastoral community in the world.
  2. Mende: One of the two largest tribes in Sierra Leone; known for their role in the Amistad rebellion.
  3. Balanta: Largest ethnic group of Guinea-Bissau; Fishermen, Herders and Cultivators.
  4. Yoruba: Mainly found in Nigeria; spiritual system practiced by many Diasporic communities.
  5. Tikar: Major ethnic group of Cameroon; noted artists and mask-makers.


Kicking off with the “Find Your Tribe” campaign during Black History Month 2018, AfricanAncestry.com will educate and engage consumers through advertising, social media campaigns, Tribal anecdotes and profiles of Africans, African Americans and celebrities and promotional discounts. 

“Finding out what tribe you’re from is finding out what language your ancestors spoke or what traditions they had,” said AfricanAncestry.com President and Co-founder Gina Paige. “Ethnic groups are extremely important to knowing who we are because they are the social factors that dictate culture.”  

To find your Tribe (and your African country of origin) using a special Black History Month discount, visit www.AfricanAncestry.com through Feb. 28.  Media can contact Nichole Taylor at taylor@taylorcommunicationsgroup.com.


Founded in 2003, African Ancestry Inc. (AfricanAncestry.com) pioneered African lineage matching in the United States utilizing its proprietary DNA-database to more accurately assess present-day countries of origin for people of African descent. African Ancestry’s products include the MatriClanand PatriClanancestry tests and customized memorabilia and informative resources. African Ancestry is Black-owned and headquartered in Washington, DC.