T: (305) 948-8063
(Black PR Wire) Clear Channel Outdoor has partnered with the Florida Department of Transportation’s “Drive It Home” campaign, with the unveiling of the new VIP celebrity billboard. The unveiling took place during the recent press conference announcing Aric Almirola of Richard Petty Motorsports to the team.
“We are delighted to be a part of this campaign,” said Kathi Rutter, public affairs director for Clear Channel Outdoor Florida. “We believe in this cause and look forward to continuing our partnership with FDOT.”
The state’s official Roadside Litter Prevention Education (RLPE) Media Campaign aims to reduce the incidence of littering on Florida highways, promote pride in the beauty of Florida’s landscapes and educate Florida motorists about the dangers and hazards of roadside litter. Built around the theme, “Drive It Home … Keep Our Paradise Litter-Free®,” the campaign enlists professional and amateur athletes from a variety of sports, who appear in various media outlets including radio, television, outdoor and newsprint. The campaign seeks to educate Floridians and visitors on litter issues and change their behavior by leveraging the influence of athletes portrayed in a high-visibility, multi-media campaign with television, radio and outdoor advertising components, as well as community events. The primary audience focus for the campaign includes driving motorists between the ages of 15 – 35.
Clear Channel Outdoor Holdings, Inc. is one of the world’s largest outdoor advertising companies with more than 640,000 displays in over 40 countries across Asia, Australia, Europe, Latin America and North America. Reaching millions of people monthly, including consumers in 45 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions. Clear Channel Outdoor is pioneering the integration of out-of-home with mobile and social platforms, and the company’s digital platform includes over 1,110 digital billboards across 38 markets in North America and over 4,700 digital displays in international markets.
For details and more information on the “Drive It Home … Keep Our Paradise Litter-Free®” campaign, contact Bernadette Morris of Sonshine Communications at (305) 948-8063, ext. 201 or visit www.CleanFLroads.com.