(Black PR Wire) In a continuous effort to spread the Drive It Home campaign message throughout the state, the Drive It Home team created a media toolkit for local communities to use.
This media toolkit contains campaign creative materials, ranging from print ads and campaign signage, to brochures and radio public service announcements, and more.
“We wanted to be sure to empower our communities and concerned organizations with creative and award-winning tools and products that would help engage and inform our communities of this important message,” says Bernadette Morris, CEO of Sonshine Communications and a member of the statewide Drive It Home campaign team.
Built around the theme, “DRIVE IT HOME . . . KEEP OUR PARADISE LITTER-FREE®,” the campaign aims to reduce the incidence of littering on Florida highways, promote pride in the beauty of Florida’s landscapes and educate Florida motorists about the dangers and hazards of roadside litter.
To receive a copy of the Drive It Home Media Toolkit, contact Sonshine Communications at 305-948-8063 or firstname.lastname@example.org.