Partnership with Black PR Wire enables PR Newswire customers to engage the African American community better than ever before

(BLACK PR WIRE) NEW YORK, Feb. 3 /PRNewswire/ -- Just in time to commemorate Black History Month, PR Newswire today announced the availability of new wire and broadcast PR distribution packages that offer unparalleled reach to the African American and U.S. Caribbean markets.

Created in partnership with Black PR Wire, PR Newswire's new distribution offerings provide in-depth and highly targeted access to African American and U.S. Caribbean print, online and broadcast media, while also enabling customers of PR Newswire to direct their messages to opinion leaders and organizations representing state, regional and national interests. 

"Multicultural outreach is now a key component of many public relations programs as organizations increasingly become more aware of the impact of these influential markets, and with that recognize the need to tailor their messages towards these audience groups in order to be successful," said Manny Ruiz, president of PR Newswire's Multicultural Services. "These new packages and our relationship with Black PR Wire further illustrate our expertise in multicultural communications and our commitment to delivering communications services that enable organizations to build campaigns that are as much about disseminating news as they are about creating a dialogue with these audiences."�

The new offerings include:
• National African American Newsline - Provides access to hundreds of newspapers, magazines, radio and TV outlets broadcast serving the African American market
• National Black Opinion Leaders Only - Reaches 800+ Black opinion leaders, journalists, community and social organizations
• National Historically Black Colleges & Universities (HBCUs) - Reaches key contacts at 105 HBCUs in the U.S.
• PR Newswire's broadcast and multimedia services division, MultiVu, will now be distributing relevant Multimedia News Releases (MNR) to the African American community via Black PR Wire.
• Audio News Releases and Radio Media Tours can be customized for distribution to targeted urban stations

Complimentary ROI reporting tools will also be included with all distributions in order to track messaging and results. As part of the relationship, PR Newswire and Black PR Wire will also be conducting professional development webinars and meetings to support communications professionals who are focused on communicating with multicultural audiences.

"Black History Month offers a natural occasion for communicators to recognize the African American community, and we join with all those celebrating its significance," said Bernadette Morris, president and CEO, Black PR Wire, the first, dedicated African American newswire service. "Commemorating this event marks a great place for organizations to kick off their multicultural initiatives, but it must not stop there. The most successful multicultural communication initiatives are those that build a connection with one's core audience groups over time. Our relationship with PR Newswire will help businesses and organizations to tailor and target their messaging more effectively by offering more direct access to the African American market."

The new African American and U.S. Caribbean packages can also be combined with PR Newswire's industry leading multicultural services targeting U.S. Hispanic, Asian and Native American communities. In January 2008, PR Newswire acquired Hispanic PR Wire, the leading news distribution service which target Hispanic media and consumers.

About Black PR Wire
Black PR Wire, Inc. is the nation's first and largest news distribution center providing targeted content for African Americans and serving the Black community. The company's database contains over 1,600 Black-owned publications and media outlets and includes a comprehensive listing of key Black journalists, opinion leaders and national organizations throughout the United States and the Caribbean.

Launched in 2000, Black PR Wire delivers its clients' press releases, video and audio news releases, electronic video messages and electronic newsletters to key reporters, writers, and influential grassroots, social and civic community leaders throughout the country. Black PR Wire also provides specialized services including direct media contact and placement pitching, as well as audio, video and e-newsletter development and distribution.

About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations are able to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute messages in text and multimedia format.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.unitedbusinessmedia.com/.

About United Business Media Limited
UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.