For Immediate Release
October 06, 2009
Contact Information

Molly McKenna
Tracy Anderson
Burrell Communications
McDonald's Electronic Press Kit

(BPRW) The 2009 MONOPOLY® Game at McDonald's® Makes Every Day a Potential $1 Million Dollar Day

New NBC partnership will showcase daily Million Dollar Dice Roll

(BLACK PR WIRE) OAK BROOK, Ill. (October 6, 2009) – The MONOPOLY Game at McDonald’s is back today, giving customers a chance to increase their bankroll and play for huge prizes featuring the daily “$1 Million Dollar Dice Roll” and a $100,000 Online Jackpot Sweepstakes. McDonald’s food and other prizes will also be up for grabs, including $50 or $500 Shell Nitrogen Enriched Gift Cards, Xbox 360 Entertainment Systems, free Boingo Wi-Fi at more than 11,000 Wi-Fi enabled McDonald's restaurants in the U.S. and My Coke Rewards Points.

“The MONOPOLY Game at McDonald’s has become a part of pop culture that our customers love and anticipate each fall,” said Douglas Freeland, director of marketing, McDonald’s USA. “This year is more exciting than ever, with customers getting the chance to win $1 million every day.”

Rolling the Dice on NBC
McDonald’s customers can enter codes from collected Game Pieces at for a chance to win the opportunity to participate in the “$1 Million Dice Roll” on NBC network shows such as “The Jay Leno Show” and NBC Sports primetime programming. One lucky player each day will land on “Chance” on the virtual Online Game Board. Then, for 29 consecutive days beginning October 6, NBC’s primetime personalities will trigger a MONOPOLY Game at McDonald’s Dice Machine on their behalf for a chance to win either $1 million (if they roll double sixes) or $10,000 (for all other combinations). Players can also watch each dice roll at

New Ways to Play and Win Online and via Mobile Phone
• Online: Now through November 16, the MONOPOLY Game at McDonald’s goes “social,” giving customers the opportunity to enter Game codes through a Facebook application that can be downloaded from Players can download the application and enter codes from their personal Facebook page, but must go to to complete registration. With the application, players can invite friends to play and update their status by answering the proverbial, “What would you do with $1 million?”
• Mobile Phone: Players can also take their Game play “on the go” by entering Game codes via a text-enabled mobile phone to “96363” but must go online to complete the registration.*
• Twitter: Players can also receive updates about the “$1 Million Dice Roll” by following McDonald’s on Twitter at @McDonalds.

Additional Information About the 2009 MONOPOLY Game at McDonald’s
The 2009 Game is available at participating McDonald’s restaurants in the U.S. beginning October 6 through November 2, or while supplies last, and online at through November 16. Customers will get a chance to win $1 million, as well as a $100,000 Online Jackpot Sweepstakes, additional $50 - $50,000 cash prizes in-restaurant, and other rewards from this year’s promotional prize partners, including Xbox 360 Entertainment Systems, Shell, My Coke Rewards0 and Boingo Wi-Fi.

Players can collect Game Pieces for the 2009 MONOPOLY Game at McDonald’s on Medium and Large Fountain Drinks, Large McCaf Hot Cups, Hash Browns, Angus Third Pounders, Large French Fries, 10-piece and 20-piece Chicken McNuggets.

The MONOPOLY Game at McDonald’s is open to residents of the U.S., Canada, Guam and Saipan. The online Game is open to residents of the U.S. and Canada. For complete details and official Game rules, visit

About McDonald’s
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit or log on at any of the 11,000 Wi-Fi enabled McDonald’s U.S. restaurants.

About NBC
NBC Entertainment develops and schedules a wide spectrum of programming for the groundbreaking network’s primetime, late-night, and daytime schedules. NBC’s quality programs and innovative lineup have earned it critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including many more Emmy Awards than any network in television history.

NBC’s more colorful roster of popular scripted series includes the three-time Emmy-winning "30 Rock" (starring Golden Globe and multiple Emmy winners Tina Fey and Alec Baldwin) and the Emmy-winning "The Office" (starring Golden Globe winner and Emmy nominee Steve Carell). In addition, NBC offers such hit dramas as "Heroes" -- NBC's #1 series of the 2007-08 season in 18-49 -- and the powerful "Law & Order" franchise, anchored by the original "mother ship" series that matched "Gunsmoke" as the longest-running drama series in the history of television.

In the alternative series realm, NBC boasts "The Celebrity Apprentice," hosted by Donald Trump and produced by Mark Burnett, as well as the popular competitive weight-loss series "The Biggest Loser" -- which in Spring 2009 delivered its biggest average audience since Fall 2004. Likewise, NBC shines in all seasons with the unpredictable "America's Got Talent" -- the #1 original summer series in total viewers of 2006, 2007, 2008 and 2009. NBC also airs fresh and original miniseries and event programming throughout the year.

About Hasbro
Hasbro, Inc. is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at� 2009 Hasbro, Inc. All Rights Reserved.

2009 McDonald’s MONOPOLY TM, & 2009 Hasbro
*Standard text messaging and data rates may apply.