HBCU Writers's Project
For Immediate Release
April 30, 2011
Contact Information

Maya Holton
Florida Agricultural and Mechanical University

(BPRW) Brand Strength vs. the Individual

(BLACK PR WIRE/FAMU-TALLAHASSEE) – In the world of marketing, brand strength is just as important as the quality of the products the brand represents. Often celebrities enter the realm of product sales and they sign on to create or represent brands. This places them under a public microscope. When products are created or endorsed by a celebrity, it is imperative that the person is on best behavior in the eye of the public to protect the product’s brand image.

The million dollar question is, when does the strength of a brand overpower an individual? Many celebrities have become some of the most prominent icons in society. They help build multibillion dollar product empires and are often disconnected from the products in the minds of consumers. “When I buy products that I really like that are connected to celebrities, I normally forget about the celebrity,” says Althea Kennedy, a student at Bethune Cookman University.

Occasionally celebrities are involved in scandals. Whether through their actions towards their fans or behaviors in their personal lives, celebrities can create negativity around themselves. It seems that the flawing of a celebrity’s image would cause products that they represent to suffer. This is where the power of a brand overshadows the individual. Once a brand has become strong enough, it becomes an unstoppable force.