(Black PR Wire) PROVIDENCE, R.I.--(BUSINESS WIRE)--Citizens Bank recently announced the appointment of Lamont Young as Head of Digital. Young will also continue to manage his existing responsibilities for Multi-Channel Marketing. With more than 20 years of digital and marketing experience in the consumer goods and financial services industries, Young will oversee Citizens strategic investments in digital, online and mobile banking, digital marketing, user experience and social media. Young was also named to the Executive Committee for Citizens Consumer Bank.

“Our digital capabilities are increasingly important to our customers and to our businesses,” said Beth Johnson, chief marketing officer and head of Consumer strategy for Citizens. “To meet our customers’ evolving needs, we are continuing to optimize our digital strategy and distribution capabilities to enable them to able to bank when, where and how they want. Lamont’s breadth of experience in digital and marketing will be pivotal to helping us move forward in this space.”

Prior to assuming his new role, Young served as senior vice president of digital and direct marketing, a position he held since joining Citizens in 2012. Previously, Young held several leadership positions with Bank of America in digital sales, digital media, and content development. Before joining Bank of America, Young founded a firm that provided web and design services to small business. Young earned his BS in Marketing from Penn State University and his Master of Business Administration from Winthrop University.

Young is a member of several organizations including Omega Psi Phi Fraternity, the American Marketing Association, the Consumer Bankers Association Digital Committee and the National Association of Black MBA’s.

To learn more about Citizens Bank, customers can call the 24/7 customer contact center at 1-800-922-9999, Like the bank on Facebook, follow the bank on Twitter and Instagram or visit the Citizens Bank website.

About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $145.2 billion in assets as of June 30, 2016. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. In Consumer Banking, Citizens helps its retail customers “bank better” with mobile and online banking, a 24/7 customer contact center and the convenience of approximately 3,200 ATMs and approximately 1,200 Citizens Bank branches in 11 states in the New England, Mid-Atlantic and Midwest regions. Citizens also provides mortgage lending, auto lending, student lending and commercial banking services in select markets nationwide. In Commercial Banking, Citizens offers corporate, institutional and not-for-profit clients a full range of wholesale banking products and services including lending and deposits, capital markets, treasury services, foreign exchange and interest hedging, leasing and asset finance, specialty finance and trade finance. Citizens operates through its subsidiaries Citizens Bank, N.A., and Citizens Bank of Pennsylvania as Citizens Bank, Citizens Commercial Banking and Citizens One. Additional information about Citizens and its full line of products and services can be found at www.citizensbank.com.