Brand Communications Specialist
Brand set to serve as title sponsor in 2023, 2024, continuing its support of HBCUs
(Black PR Wire) SPARTANBURG, S.C. – As part of its continuing commitment to supporting Historically Black Colleges and Universities, Denny’s today announced a two-year extension of its role as title sponsor of the Orange Blossom Classic.
This is the brand’s second year sponsoring the weekend-long activities to celebrate community engagement, supporting Black colleges, and offer family-friendly fun entertainment. The football game, kicking off Sunday at the Hardrock Stadium, features the Jackson State Tigers and the Florida A&M University Rattlers
In addition to the football game, Denny’s announced the launch of its 2022 Denny’s Hungry for Education Scholarship Program where it will be awarding over $340,000 in scholarships.
“This HBCU classic is a wonderful extension of our commitment to education,” said Denny’s President John Dillon. “We are looking forward to working with the Denny’s Orange Blossom Classic team to continue to provide an exciting weekend of activities, support for the community and HBCUs.”
This year, Denny’s has planned a variety of events, including partnering with “Health in the Hood” to educate the community about healthier food choices. Denny’s Mobile Relief Diner will be serving up a free 9-grain hearty pancake and turkey bacon breakfast.
During the pre-game tailgate, Denny’s is hosting a family-friendly Denny’s Fan Zone where visitors can win cool prizes at its giant spin wheel and participate in the interactive Gaming Zone. Fans also can capture cool pictures in the 360-degree photo booth. To cool down, visitors can grab the event’s signature drink: the Denny's Orange Blossom Freeze.
“We love our HBCUs and this football game and the Denny’s Orange Blossom Classic is a wonderful tradition,” said April Kelly Drummond, vice president, diversity, equity, and inclusion. “As a sponsor, we’re living up to our promise to support students and these national treasures.”
For tickets to the game, go to DennysOrangeBlossomClassic.com.
For interviews about the brand’s involvement with the football game, contact Neil Foote, public relations, firstname.lastname@example.org, 214.448.3765.
About Denny's Corp
Denny's Corporation is the franchisor and operator of one of America's largest franchised full-service restaurant chains, based on the number of restaurants. As of June 29, 2022, Denny's had 1,631 franchised, licensed, and company restaurants around the world including 154 restaurants in Canada, Puerto Rico, Mexico, the Philippines, New Zealand, Honduras, the United Arab Emirates, Costa Rica, Guam, Guatemala, El Salvador, Indonesia, and the United Kingdom. For further information on Denny's, including news releases, please visit the Denny's website at www.dennys.com or the brand's social channel via Facebook, Twitter, Instagram, TikTok, LinkedIn or YouTube.