For Immediate Release
May 12, 2022
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Tavia Mapp-Deterville

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(BPRW) ESSENCE Announces Its 2022 Unbeatable Daytime Empowerment Experiences and Night Experiences - June 30-July 3rd

Previously Announced Talent Include Nicki Minaj, Janet Jackson, Jazmine Sullivan, Kevin Hart, New Edition, WizKid, TEMS and D Nice & Friends

(Black PR Wire) NEW YORK--(BUSINESS WIRE)-- ESSENCE Communications, Inc., the leading media, technology, and commerce company dedicated to serving Black women and their communities, today announced its 2022 ESSENCE Festival of Culture Unbeatable Daytime and Nighttime Experiences Presented by Coca-Cola. Taking place June 30- July 3 (Thursday-Sunday), this multi-day experience of programming will be sure to entertain, empower, inspire, and educate. Simultaneously, the virtual presence will continue to extend to ESSENCE’s dedicated global audience and feature their own virtual host, performances, summits, panels and more including leading musical artists, influencers, and experts from around the world.

The 2022 ESSENCE Festival of Culture will feature a global ensemble of performers and with more announcements on the horizon, ESSENCE will also deliver diverse day experiences like:

ESSENCE GU Day of Service™
*ESSENCE Eats™: Food and Wine Festival
ESSENCE Beauty Carnival™
ESSENCE Studios Center Stage™
ESSENCE Studios Fan Zone™
ESSENCE Media Row™
ESSENCE Community Corner™
ESSENCE Authors™
*ESSENCE Tech Summit™
ESSENCE Marketplace™
ESSENCE Get Lifted™: Gospel Celebration
*ESSENCE In His Zone™: Men’s Experience
*ESSENCE Film Festival™
ESSENCE Health Hub™
ESSENCE Wellness House™
ESSENCE Wealth & Power™ featuring Global Black Economic Conversations
ESSENCE Global Black Economic Forum™

*new experience for 2022

The evening experiences consist of the ESSENCE Evening Concert Series™, more food ESSENCE Eats™: The Let-Out Edition and ESSENCE AFTER DARK™!

“As the nation’s largest festival by per day attendance, the ESSENCE Festival of Culture is a staple that celebrates community and empowers equity. We are excited to welcome the family back live to New Orleans and thrilled to connect with more of our diasporic family through new digital experiences,” said ESSENCE CEO Caroline Wanga. “Whether it be those that have three years of outfits reflective of the Festival tradition that was disrupted by the pandemic, or those who will have their inaugural Festival experience in 2022, all are invited to immerse in the crown jewel of culture known as the ESSENCE Festival of Culture. Our almost three-decade relationship with the City of New Orleans has been critical to the fiber of the Festival and we fully recognize and appreciate the City and its citizens for all they do to create memorable experiences for all attendees. Lastly, it is critical that we understand that what we deliver with this Festival—live and virtually—also impacts Black economic inclusion. The ability to have those that benefit from this be Black businesses is my favorite manifestation of our 2022 Festival theme, ‘It’s The Black Joy for Me.’ See you in July.”

The 2022 ESSENCE Festival is presented by Coca-Cola. Major sponsors include AT&T, Ford, McDonald’s, Target, UnitedHealth Group.

For more information and to register, visit Join the conversation via social @EssenceFest.

*Proof of full Covid-19 vaccination is required to participate in ESSENCE Festival of Culture™ events.

*Artists and schedules are subject to change.


Essence Communications is the number one—and only 100% Black-owned—media, technology and commerce company at scale dedicated to Black women and communities. With a community of more than 31 million Black women, ESSENCE inspires a global audience through diverse storytelling and immersive original content rooted in Culture, Equity and Celebration. The brand's multi-platform presence in publishing, experiential and online encompasses its namesake magazine; digital, video and social platforms; television specials; books; and signature live events, including Black Women in Music, Black Women in Hollywood, ESSENCE Black Women in Sports, Fashion House, Street Style and the ESSENCE Festival of Culture.


Source: ESSENCE Communications, Inc.