Pambazuka nini leo?

(Meaning “what brightens your day?” in Swahili)

(Black PR Wire) Kwanzaa paves the way for a brighter future! It’s up to all of us to do our part to brighten the way for black organizations to grow and thrive!

So, as we celebrate Kwanzaa and focus on the seven principles, let’s remember to patronize black businesses - seven days a week!

Day 1

Umoja (Unity)
Let’s strive for and maintain unity in the family, community, nation and race, by encouraging all of our friends and loved ones to support black businesses.

Day 2

Kujichagulia (Self-Determination)
Let’s define ourselves, name ourselves, create for ourselves and speak up for ourselves to ensure that everyone we know is familiar with the power of black business.

Day 3

Ujima (Collective Work and Responsibility)
Let’s build and maintain our community together and make our brother's and sister's problems our problems and work to solve them together.

Day 4

Ujamaa (Cooperative Economics)
Let’s build and maintain our own stores, shops and other businesses, using them as a medium to promote growth, and to profit/benefit from them together.

Day 5

Nia (Purpose)
Let’s make our collective vocation the building and developing of our community in order to restore our people to traditional greatness.

Day 6

Kuumba (Creativity)
Let’s always do as much as we can to encourage our fellow brothers and sisters to support black business, in the way we can, in order to leave our community more beautiful and beneficial than we inherited it.

Day 7

Imani (Faith)
Let’s believe with all our heart in our people, our parents, our teachers, our leaders and the righteousness and victory of our struggle to keep black businesses in the black!

Kwanzaa is a celebration of family, community and culture.  During this holiday season, let’s take time to support black businesses and celebrate all that we mean to each other.  We will then have a brighter future for us and generations to come!