This full-day event will focus on the communications tactics that will help healthcare brands and the agencies that work with them leverage social media to drive media relations efforts, internal and external engagement and build brand reputation.

(Black PR Wire) Baltimore, Md - The PR News Healthcare Social Media Summit on October 23 will take place at the Baltimore Marriott Waterfront hotel in Baltimore, Md. Professionals from a wide range of healthcare organizations will come together to focus on the communications tactics that will help healthcare brands and nonprofit organizations reach the people who matter the most to them in the arena in which they spend so much of their lives- social media. It’s one day of social media training healthcare professionals cannot afford to miss. Super Early Bird rates end this Friday, August 24. 

Healthcare Social Media Summit attendees will learn how to:

• Measure the ROI of your healthcare content for senior leaders
• Increase internal and external engagement with your organization’s stakeholders
• Quickly capture the attention of patients, consumers and audiences on social media
• Use social to manage your healthcare brand or nonprofit’s reputation
• Build and oversee patient communities on social
• Leverage Twitter to drive advocacy and conversation around healthcare issues
• Use social media to capture the attention of journalists covering the healthcare news beat

The all-star lineup of speakers includes Kieran Fagan, VP of Communications, Aetna; Kate Hardin, Senior VP, Ruder Finn; Susan Isenberg, Global Sector Chair, Health, Edelman; Dominick Kennerson, Head, Pharma Health Policy Region Americas, Bayer; Nisha Morris, Executive Director, Communication, Providence St. Joseph Health; John Novack, Communications Director, Inspire; Tyler Pennock, SVP, Healthcare Digital, Edelman; Emily Shirden, Partner, Finn Partners; Colleen Young, Online Community Director, Mayo Clinic; and Suzanne Barston, Manager, Corporate Journalism, AbbVie. Healthcare Social Media Summit participants will have various opportunities to connect with other like-minded professionals during scheduled networking breaks and activities. View the full agenda online here. Attendees can save $800 on on-site rates through this Friday, August 24. Groups of two or more receive an additional $100 off each ticket and nonprofit/government pricing is also available.  For questions regarding the summit, contact clientservices@accessintel.com. Interested in becoming a sponsor? Contact Director of Sales, Katie Sullivan at ksullivan@accessintel.com. 

PR News is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry.  

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