For Immediate Release
May 18, 2022
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BlueJay Media

(BPRW) Sew Much Soul Conference celebrates African American quilting tradition in collaboration with Brother International Corporation

(Black PR Wire) Hyattsville, MD - The Sew Much Soul Conference: Quilting Edition returns this weekend, May 20th to 22nd featuring diverse quilters, fabric and textile artists, and creatives in the quilting and sewing industry. Hosted by Sew Creative Lounge, this free online conference offers more than ten quilting classes. Attendees will learn a variety of quilting techniques including appliqué, improv and machine quilting. The conference will also have a discussion about the storytelling and meaning of quilting in the African American community. In partnership with Brother International Corporation, attendees are eligible to win a Brother sewing machine and product discounts. Sew Creative Lounge will also give away a quilting book signed by fabric artist Bisa Butler, known for her vibrant, quilted portraits celebrating Black life.

“Through the Sew Much Soul conference, we are recognizing and honoring the African American influence in the art of quilting,” stated Cecily Habimana, co-founder and co-owner of Sew Creative Lounge. “We are teaching the next generation of quilters, artists and creatives and keeping our cultural traditions alive.”

“Brother is proud to be a supporter of the Sew Much Soul Conference: Quilting Edition. We understand the importance of elevating Black American voices to connect, engage, and collaborate to advance more inclusive and diverse perspectives within the sewing industry,” stated Jim Price, Senior Director of Marketing, Home Appliance Division, Brother International Corporation.

About Sew Creative Lounge

Sew Creative Lounge is a place to discover the art and joy of sewing in a fun, social environment. Launched in 2014 as a pop-up sewing experience, Sew Creative Lounge has expanded into a sewing studio offering virtual and in-person classes, custom fabrics, and sewing supplies, kits and merchandise. Sew Creative Lounge is also committed to nurturing the next generation of designers and entrepreneurs by offering a design scholarship for Howard University students, and hosting a youth entrepreneurship club. Sew Creative Lounge offers a new way to learn an old skill.

About Brother International Corporation

Brother International Corporation has earned its reputation as a premier provider of home office and business products, products for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit