WOC Beats Bias with C.B.D Formula

Bliss Molecules^Ⓡ founder launches joint venture, shares secrets of success.

Woman of color-owned CBD cosmetics firm Bliss Molecules^Ⓡ enters a joint venture with J&B Investments to scale globally amid a burgeoning “farm to face” beauty trend, despite systemic racism in male-dominated legal cannabis and CBD industries.

The partnership lets Bliss source its industrial hemp through a Northern California farm owned by real estate investment firm J&B rather than rely on outsourced cannabidiol. Eliminating the middleman allows Bliss to invest in R&D of new formulations, hone in on CBD genetics to harvest specific terpenes beneficial to skin and reach a wider global market, including in Asia.