1-877 BLACKPR (252-2577)
For Immediate Release
January 26, 2009
Contact Information

Bernadette Morris
Sonshine Communications
T: 305.948.8063
F: 305.948.8074
bmorris@sonshine.com

FEBRUARY 7TH IS NATIONAL BLACK HIV/AIDS AWARENESS DAY

Celebrity Spokespersons Poster & PSAs Available

( BLACK PR WIRE) ( January 26, 2009) Each year, National Black HIV/AIDS Awareness Day (NBHAAD) is recognized on February 7th. This is the time when celebrities and community activists stand together in unity to fight HIV/AIDS – a devastating disease that is plaguing the African American community.

NBHAAD is a national mobilization effort designed to encourage African Americans across the United States and Territorial areas to get educated, get tested, get treated, and get involved with HIV/AIDS. This year’s theme is Black Life is Worth Saving!”

“Of all racial and ethnic groups in the United States, HIV and AIDS have hit African Americans the hardest,” says Steven Davis of the Centers for Disease Control and Prevention, lead sponsor and a member of the NBHAAD Strategic Leadership Council.

A nationally recognized commemorative day, NBHAAD will include special events such as press conferences, community forums, church services, community marches and rallies, and free HIV/AIDS testing, counseling and referrals which will be held throughout the nation for African Americans to get educated, get tested, get treated and get involved.

In addition, NBHAAD has obtained the support of numerous noted celebrities to join in the delivery of the message to serve as national spokespersons.

Confirmed spokespersons include (listed in alpha order and at time of printing): U.S. Congressman Elijah E. Cummings; Tony Dungy (head coach of the Indianapolis Colts); Idris Elba (The Wire, TylerPerry’s Daddy’s Little Girls; Prom Night); Kimberly Elise (Beloved, The Manchurian Candidate, Tyler Perry’s Diary of a Mad Black Woman);Kim Fields (Facts of Life, Living Single); Lance Gross (Tyler Perry’s House of Payne); Hill Harper (CSI: NY);Taraji P. Henson (Not Easily Broken,The Curious Case of Benjamin Button); Tom Joyner (Host of theTom Joyner Morning Show); U.S. Congresswoman Barbara Lee; Ludacris;Bishop Eddie Long (Pastor, New Birth Missionary Baptist Church); Master P;Tangi Miller (Felicity); Patrik-Ian Polk (creator of Noah’s Arc); General Colin Powell; Sheryl Lee Ralph (Moesha, Sister Act, To Sleep With Anger); Gloria Reuben (ER); Rev. Edwin Sanders (pastor of the Metropolitan Interdenominational Church); Tavis Smiley (author, journalist, political commentator and talk show host); and U.S. Congresswoman Maxine Waters.

The statistics from the Centers for Disease Control and Prevention (CDC) are a deafening wake up call: When we look at HIV/AIDS by race and ethnicity, we see that African Americans have more illness (even though blacks account for about 13% of the U.S. population, we account for about half [49%] of the people who get HIV and AIDS), shorter survival times (Blacks with AIDS often don’t live as long as people of other races and ethnic groups with AIDS), and more deaths (for African Americans and other blacks, HIV/AIDS is a leading cause of death).

NBHAAD is currently directed, planned and organized by a group known as the Strategic Leadership Council who partners with the CDC to mobilize communities and address specific issues in regards to local epidemics and best practices that are science based and will influence the course of HIV in Black communities across the country. For more information on National Black HIV/AIDS Awareness Day, including the complete listings of events in the local communities, visit www.blackaidsday.org.
A calendar poster featuring the 2009 Celebrity spokespersons is available upon request. To request a copy, visit the local NBHAAD partner office, or contact Sonshine Communications at (305) 948-8063.

Facts in Brief
WHO:The Centers for Disease Control and Prevention
WHAT:National Black HIV/AIDS Awareness Day 2009
WHEN:Recognize on February 7th, 2009
WHERE:Recognize nationwide
INFO:www.blackaidsday.org

MEDIA NOTE:Beta SP tapes (for television/cable broadcasts) and/or wav or mp3 files (for radio/audio broadcasts) are available for immediate delivery to authentic media. Broadcast run dates commence January 20 and continue through February 7. Media interested in obtaining a copy of the spokesperson audio and video PSAs are to contact Bernadette Morris via email at bmorris@sonshine.com, or via office line at (305) 948-8063, ext. 201.

You can preview audio and video PSAs by clicking on this link.