1-877 BLACKPR (252-2577)
For Immediate Release
July 30, 2009
Contact Information

Tara Carraro
Heineken USA
914-681-4153
tcarraro@heinekenusa.com
Kourtney Marquis
MS&L
212-468-3677
kourtney.marquis@mslworldwide.com

(BPRW)LUDACRIS, T-PAIN, N.E.R.D. AND BIG BOI HEADLINE 2009 HEINEKEN RED STAR SOUL TOUR

- Wale, Mickey Factz and Melanie Fiona Also Featured in the Lineup -

(BLACK PR WIRE) WHITE PLAINS, N.Y. (July 30, 2009) – Heineken announced today the lineup for Heineken Red Star Soul 2009, the biggest hip-hop and R&B event of the year. This year’s exclusive and invitation-only shows will feature undisputed heavyweights in the game including Ludacris, T-Pain, pop/alternative band N.E.R.D. and Big Boi as well as young challengers Wale, Mickey Factz and Melanie Fiona. Keeping the crowds rocking all night will be the hottest DJs in the country including Don Cannon, Clark Kent, DJ Mos, DJ Jus Ske, Mick Boogie, D-Nice and legends Jazzy Jeff and Biz Markie. The tour will take nine U.S. cities by storm, kicking off August 6 in Chicago with performances by Ludacris, Melanie Fiona and DJ Don Cannon.

Heineken Red Star Soul 2009 was created for the social media generation. The invitation-only concerts allow lucky fans to experience and interact with their favorite performers in a VIP club setting; and fans all around the world can access these sizzling live performances and exclusive interviews online on YouTube, MySpace, Facebook and Heinekenredstarsoul.com.

“In tune with a new generation of music listeners, Heineken Red Star Soul continues to deliver on its foundation of music, recognition and respect by featuring a dynamic mix of leading hip-hop and R&B artists,” said Shane Hoyne, Senior Brand Director, Heineken USA. “The Heineken Red Star Soul 2009 line-up of chart-topping and up-and-coming artists comes together in the sexiest of venues to create one-of-a-kind experiences for fans that bring to life what it means to ‘Give Yourself a Good Name’.

Heineken Red Star Soul

The complete list of dates and performing talent (subject to change) is as follows:

• Chicago, (Aug. 6): Ludacris, Melanie Fiona, DJ Don Cannon
• Washington, D.C., (Aug. 13): Ludacris, Melanie Fiona, DJ Clark Kent
• Atlanta, (Aug. 20): Big Boi, Mickey Factz, DJ Mick Boogie
• Houston, (Aug. 27): T-Pain, Wale, DJ MOS
• New Orleans, (Sept. 17): N.E.R.D., Mickey Factz, DJ Jus Ske
• Philadelphia, (Sept. 24): Ludacris, Melanie Fiona, DJ Jazzy Jeff
• Miami, (Nov. 13): N.E.R.D., DJ Irie
• Dallas: Special all-star line up and date to be announced soon
• New York: Special all-star line up and date to be announced soon

For the full Heineken Red Star Soul experience, fans can check out www.heinekenredstarsoul.com or find information at the following sites:
• YouTube.com/HeinekenRedStarSoul
• MySpace.com/HeinekenRedStarSoul
• Facebook.com/HeinekenRedStarsoul

About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit www.EnjoyHeinekenResponsibly.com.