Kentucky Grilled Chicken Recently Named 2009 Most Memorable New Product Launch
(BLACK PR WIRE) (November 30, 2009) LOUISVILLE, Ky.--(BUSINESS WIRE)—there’s no other time of year when people are watching calories more closely than the holiday season. Think watching your calories can’t be delicious? With the introduction of a 395-calorie Kentucky Grilled Chicken (KGC) meal for just $3.95, KFC is asking America to UNTHINK the myth that this meal from KFC can’t be both delicious and contain fewer than 400 calories.
The 395-calorie KGC meal features all the great taste America expects from KFC for only $3.95 plus tax (at participating restaurants). The 395-calorie meal includes a Kentucky Grilled Chicken drumstick and thigh, green beans and mashed potatoes and gravy.
Whether you’re counting your calories or pinching your pennies, this Kentucky Grilled Chicken meal can help you watch both, said Javier Benito, executive vice president of marketing and food innovation for KFC. Now, America can taste the under-400 calorie side of KFC, for just a penny a calorie.
The advertising campaign to support the launch of the 395-calorie meal showcases competitor’s options and points out that the 395-calorie KGC meal is a great choice for calorie-conscious consumers. The commercials show a Dunkin Donuts Honey Bran Raisin Muffin, a McDonalds Premium Grilled Chicken Classic Sandwich and Snack Size Fruit & Walnut Salad, and a Subway 6-inch B.M.T. sandwich, and introduce the KGC 395-calorie meal as a delicious option.
The introduction of the 395-calorie meal comes on the heels of Kentucky Grilled Chicken being named the Most Memorable New Product Launch of 2009. The survey was conducted by Schneider Associates, IRI and Sentient Decision Science. Kentucky Grilled Chicken topped the list, which included product introductions from the quick-service restaurant industry (McDonalds McCafe, Quiznos Torpedo, Taco Bell Volcano Nachos) as well as memorable launches from other industries (Blackberry Storm, Beatles: Rock Band, Snuggie).
Kentucky Grilled Chicken was the biggest launch in our brands long and storied history, so it’s validating to hear that America thinks it’s as big a deal as we do, Benito said. Let’s be honest; when you launch a product that this survey reports is more memorable than the Snuggie, you’ve really done something big!
KGC being named the Most Memorable New Product Launch breaks a two-year streak when tech product launches topped the survey. The last time a non-tech product was named the Most Memorable New Product Launch, the top product was the KFC Famous Bowl in 2006.
The online Most Memorable New Product Launch survey, conducted during October of 2009, polled 1,125 consumers age 18 and up, and uncovered data about factors related to awareness of new consumer product launches and consumer behavior. For more information on the survey, or to learn more about the results, visit www.mmnpl.com
Since Kentucky Grilled Chicken was launched in April, more than 65 million Americans have tried the product and joined Grilled Nation. For more information and to see KFCs Times Square Billboard which is keeping track of new citizens joining the Nation, visit www.grillednation.com. For more information on KFC and Kentucky Grilled Chicken, visit www.kfc.com.
KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain specializing in Original Recipe, Extra Crispy, Kentucky Grilled Chicken and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com
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