For Immediate Release
June 21, 2010
Contact Information

DNA Public Relations

(BPRW) Advanced Beauty Systems, Inc. Adds Seasoned Expert to its Expanding Team

- Monica Sowell Joins Advanced Beauty Systems, Inc as Brand Manager, cantu® Shea Butter -

(BLACK PR WIRE) – June 18, 2010, Dallas, TX – Advanced Beauty Systems, Inc., one of the fastest growing health and beauty companies in the United States, continues to add key leaders to its growing staff with a new hire for the cantu® Shea Butter brand.

Since its inception, cantu® Shea Butter has been committed to developing quality hair care products designed to meet the distinctive needs of the multicultural, multi-textural woman. With advanced hair care formulations, cantu® Shea Butter offers a comprehensive line of products made with 100% Shea Butter to moisturize, nourish, repair and protect the hair, scalp and skin.

Monica Sowell brings her extensive and impressive hair care expertise to cantu® Shea Butter, from her most recent position at Empress Hair Care as the Director of Marketing & Advertising for Empress Regro® where she was responsible for overall brand marketing strategy and a multi-million dollar advertising budget. Sowell created internal communication channels, revamped projected marketing goals, created strategic consumer promotions, and created brand continuity. As a Certified Media Generalist from MBA (Media Buying Academy) and a long career in the ethnic hair care market with experience on Soft & Beautiful, Soft & Beautiful Botanicals, Just for Me, Comb Thru, and Perm Repair, Sowell is unequivocally highly qualified for her new position.

At her new post at Advanced Beauty Systems, Sowell will apply her expertise in the ethnic hair care category to lead the transformation of the cantu® Shea Butter brand by repositioning it to a more prestige, upscale brand which will include new brand direction and execution of comprehensive brand marketing programs.

“As we evolve into an all-inclusive beauty and wellness lifestyle company, we continue to make strategic hires with the absolute best professionals in the industry,” states Chris McCain, President of Advanced Beauty Systems, Inc. “We’re thrilled to have Monica Sowell join our team and I am confident she will help propel the growth and success of the cantu® Shea Butter brand.”

Founded in 2003, Dallas-based Advanced Beauty Systems, Inc. is one of the fastest-growing health and beauty companies in the U.S. The company’s innovative, spa-quality product lines appeal to women in search of beauty on a budget or an at-home escape. Advanced Beauty Systems’ fragrance-based and aromatherapy products include bodycology® — America’s fastest-growing beauty brand — Dr. Teal’s®, Slice of LifeTM, and cantu® Shea Butter. Advanced Beauty Systems, Inc. does not test the finished products on animals.