For Immediate Release
October 12, 2010
Contact Information

Version 2.0 Communications
Rob Halpin

(BPRW) Paula Young, Especially Yours and Encourage Customers to Support Breast Cancer Awareness

Consumers Can Enter to Win Free Pink Wig Party Kits, Product Discounts and More

(BLACK PR WIRE) BOSTON--(BUSINESS WIRE)--The Internet’s premier names for wigs, hairpieces, extensions and accessories, Paula Young, Especially Yours and invite you to show your support for Breast Cancer Awareness Month and gather your girlfriends for a Pink Wig Party. Everything necessary to host the wig parties—from sample wigs, product information, cocktail recipes and more—will be provided in pre-packaged kits that will be given away to fans who best express their passion for the cause and for hair fashion.

With October designated as National Breast Cancer Awareness Month, now is the chance to blend your passion for hair fashion with raising breast cancer awareness. You can visit Paula Young, Especially Yours and to learn more about their commitment to this cause. Each outlet is spotlighting pink wigs and hair accessories for the cause-conscious fashionista and now you have the chance to throw a Pink Wig Party as your own show of support.

Enter to Win: Everything Needed to Stage a Pink Wig Party!

To enter this contest to host a Pink Wig Party, just email us at and include a compelling description of what hair fashion means to you and why you’re passionate about supporting breast cancer awareness. The most moving entries will be selected to receive a Pink Wig Party kit.

The kits also include high-fashion pink wigs for all guests to wear, party planning tips, cocktail recipes and pink barware. Once the party is underway, guests will have the chance to try on sample wigs, discuss styling tips and thumb through the catalogs, showcasing the most popular wig selections. A portion of all sales made via the parties will be donated to organizations dedicated to raising breast cancer awareness.

The contest is open from now until October 31.

For more information about the contest, please join the fan pages for Paula Young, Especially Yours or on Facebook, and follow us on Twitter @PaulaYoungWigs, @EYWigs_Fashion and @CanYouWigIT.

About Paula Young
Paula Young is the go-to resource for high-style wigs, hairpieces and accessories for fun and fashion, or to compensate for thinning hair or medical hair loss. Wig styles range from straight to curly, short to long and come in as many as 40 gorgeous, natural-looking colors. Paula Young’s wigs and hairpieces help a woman’s natural beauty and confidence shine through.

About Especially Yours
Especially Yours is the Internet’s most comprehensive source for African American wigs and hairpieces in today's most fashion-forward styles and colors. Especially Yours honors our customers’ unique look and sense of style, with wigs and hair fashion from today’s hottest stylists, celebrities and manufacturers. Especially Yours offers a complete collection of synthetic wigs, genuine human hair wigs, hair extensions, black wig styles, black hairpieces, black weaves and lace front wigs. Especially Yours also offers a fabulous selection of elegantly detailed church suits with matching hats, shoes and handbags.

About is the ultimate resource for premium wigs, hairpieces, extensions, and accessories. Offering a large assortment of products from today's top stars and most popular brands, is your source for all your hair care needs.