For Immediate Release
March 09, 2011
Contact Information

Squeakywheel Promotions
Jackie Saril

(BPRW) VIBE Launches the VIBE Music Mixer App

- Play and Mix Hot Tracks Like a Pro -

(BLACK PR WIRE)--NEW YORK--(BUSINESS WIRE)--VIBE Magazine in association with mobile music company Musicsoft Arts has announced the release of the ground breaking DJ Music Mixer App, completely revolutionizing mobile mixing for aspiring DJs and music enthusiasts.

From DJ wannabes to technophobes, the VIBE Music Mixer was designed by DJs for the inner DJ in all of us with an interface that is easy and fun to use, allowing the user to focus on the fun part of social music playback.

The App allows users to mix directly on their own devices, eliminating the need to purchase expensive and complicated hardware and software. Users can also import songs directly from the iTunes music library of their iPhone, iPad or iPod Touch.

“We are excited to bring the VIBE Music Mixer to our VIBE audience and beyond,” said Brett Wright, Chief Creative Officer of VIBE Lifestyle Network. “Not only is it easy to use and free, the sound and effects are so superior, it gives you the power to mix like a pro DJ anywhere, anytime.”

The App features a lifelike turntable and CDJ mixing interface with simple and advanced DJing modes. “VIBE challenged us to build an App that would provide a tool to enhance consumer entertainment experience and this App does it all,” said Dan Yashiv, Partner at Musicsoft Arts.

With features like auto mixing, interactive mixing, scratching, rewinds and speed-ups, beat matching, syncing, pitch control, sound and mix effects, the VIBE Music Mixer is the closest thing to having a live DJ in your house.

The Vibe Music Mixer has hot free bonus tracks pre-loaded from Gilbere Forte, Heavy D. & Anthony Hamilton, Kristinia Debarge, Nina Sky and others, and “WiFi Party,” a groundbreaking social music feature that allows friends to browse the DJ’s playlist, add songs to a party mix and request or dislike songs using a WiFi network and their mobile devices. For more information and demo videos visit

About Musicsoft Arts

Musicsoft Arts is a New York City based company dedicated to building great mobile music apps.

Founded by Aviv Eyal, a serial entrepreneur who has been building Internet media companies in Silicon Valley and New York City for the past 10 years, and Dan Yashiv, a true music industry maverick and music maker who has clocked 15 years experience as a record producer and engineer for Britney Spears, Natalie Imbruglia, De La Soul, DJ Spooky and more, Musicsoft Arts has established itself, in a just one year as a leader in the rapidly growing mobile music apps market by landing three apps in the top 20 music category of Apple’s app store. Musicsoft Arts music apps are used by over five million users.

About VIBE Holdings

VIBE Holdings is the parent company of VIBE Magazine,, Vibe Lifestyle Network, Uptown Magazine,, UptownSocial and the iconic Soul Train entertainment franchise. VIBE Holdings is a vertical content and advertising network which represents over 25 websites, several publications, direct mail, TV shows and media platforms reaching over 19 million consumers per month. As the premier destination for urban entertainment and media, Vibe Holdings creates solutions for advertisers looking to engage consumers via music, entertainment, culture and lifestyle 18-54.

Photos/Multimedia Gallery Available: