- Prestigious award further underlines the breakout success of the agency's general media campaign for the new Lexus CT200 hybrid""and continues the streak of recent honors that include 19 "Telly" awards and two Creativity International Awards -
(BLACK PR WIRE)--LOS ANGELES--(BUSINESS WIRE)--Walton|Isaacson (W|I), an independently held, minority owned, full-service advertising and marketing agency (waltonisaacson.com) has just been named “Supplier of the Year” by the Southern California Minority Business Development Council (scmbdc.org) for an unprecedented second consecutive year.
The prestigious award extends a recent streak of important honors for and is directly linked to the agency’s ultra-successful campaign for the new Lexus CT200 hybrid. W|I has served as the Agency Of Record for Lexus’ Multicultural, Hispanic and LGBT marketing since 2007, and also developed the general market creative for Lexus CT200 US launch, which debuted earlier this year. The Lexus CT200 represents one of the biggest traditional and digital media launches in the automobile company’s history.
With an expressed mission to be the “Planet’s Most Interesting Agency”, W|I was founded in 2005 by industry leaders, Aaron Walton and Cory Isaacson, in partnership with famed NBA superstar/entrepreneurial legend, Earvin “Magic” Johnson. The company, which maintains offices in Los Angeles, New York, Chicago and Tokyo, was recently honored with 19 “Telly” Awards for its creative work on the Lexus CT200h campaign and with two Creativity International Awards for its “Bellies” public service campaign on behalf of ONE (one.org) the global anti-poverty advocacy group co-founded by acclaimed musician and human rights advocate, Bono.
W|I’s “Supplier of the Year” (SOTY) honor was once again initiated via the nomination of Toyota Motor Sales USA, which oversees the sales, marketing, and distribution of Toyota’s Lexus brand in the United States. W|I’s envelope-pushing CT200h campaign brings together many of the music industry’s most sought-after producing and composing talents with state-of-the-art visual effects from the talents behind eye-popping, Hollywood blockbusters. The campaign, which was expressly intended to make Lexus resonate with a younger generation of car buyers, has actually resonated across all demographic segments.
W|I’s second-straight SOTY honor reinforces the agency’s commitment to supporting other Minority Business Enterprises as well as its investment in the community at large. As a certified Minority Business Enterprise, W|I has a history of giving back to the communities, supporting foundations such as: The Jackie Robinson Foundation, Rodney & Holly Robinson Peete’s HollyRod Foundation, The Magic Johnson Foundation and the Immigrant Archive Project, and BET’s Internship Program. With a network of corporate partners that include Unilever, Lexus, Caesars Entertainment Company, White Memorial Medical Center and Jim Beam Brands, W|I has a wide array of channels to continue its work toward enhancing the communities it serves.
Founded in 2005 by industry leaders, Aaron Walton and Cory Isaacson, the agency also includes a third partner, legendary NBA all-star and iconic business mogul, Earvin “Magic” Johnson. Walton|Isaacson, is an independently held, certified minority-owned full service agency, with offices in Los Angeles, New York, Chicago and Tokyo. With an expertise in leveraging entertainment and pop-culture, as well as cultural expertise in African American, Latino and Lesbian, Gay, Bisexual and Transgender consumer segments, the agency can achieve bottom-line focused corporate marketing objectives. Walton|Isaacson has built a world-class agency to help brands build their relationship with consumers; some of these brands include Lexus, Caesars Entertainment Company, One.org, Avion Tequila, Jim Beam, Buy.com, Whirlpool, Right Gin, Unilever’s Axe, Dove & Degree Brands, White Memorial Hospital and Forbes, Inc.
For more information on Walton|Isaacson, please visit www.waltonisaacson.com. For press inquiries, please contact Karen Lewis at (323) 556-2811.