For Immediate Release
October 06, 2011
Contact Information

Cone
Liz Seita
617-939-8421
lseita@coneinc.com
or
Pillsbury
Shera Balgobin
763-293-1212
Shera.Balgobin@genmills.com

(BPRW) Pillsbury® Launches New Line of Frozen Egg Scrambles™ and Grands!™ Biscuits Sandwiches

- Pillsbury Teams Up with Grammy Award-Winning Gospel Duo Mary Mary to Debut New Frozen Breakfast Products -

(BLACK PR WIRE)--MINNEAPOLIS--(BUSINESS WIRE)--Pillsbury and multi-Grammy award-winning American gospel duo Mary Mary have teamed up to launch the company’s newest line of breakfast products, Pillsbury® Egg Scrambles™ and Grands!™ Biscuit Sandwiches. These frozen breakfast dishes bring weekend favorites to the weekday breakfast table for a quick, delicious and satisfying start to the day.

Pillsbury Egg Scrambles and Grands! Biscuit Sandwiches are made with delicious, quality ingredients like real egg, flavorful meat, melted cheese, Grands! Biscuits and Green Giant® vegetables. Each product comes in three flavors, including Sausage & Cheese Biscuit Sandwiches, Bacon & Cheese Biscuit Sandwiches, Ham & Veggies Biscuit Sandwiches, Bacon & Veggies Egg Scrambles, Sausage & Veggies Egg Scrambles, and Sausage & Egg Scrambles. 

“We are excited to unveil our latest addition to the frozen breakfast aisle,” said John Stockman, Pillsbury Frozen Breakfast Marketing Manager. “These new dishes are a delicious way to start your morning with a protein-filled breakfast made with quality ingredients. In just a few minutes, you can start your busy weekday with a hot, satisfying breakfast.”

Helping to promote the new line of products is gospel duo Mary Mary, comprised of real-life sisters Erica Campbell and Tina Campbell. The multi-Grammy award-winning group is the featured artist behind the catchy jingle, “Brand New Morning,” accompanying the new Pillsbury Frozen Breakfast TV spots, which recently began airing nationwide.

“Being mothers and busy professionals, we understand that cooking a full breakfast in the morning isn’t always an option," the duo shared. "Thanks to Pillsbury’s new frozen breakfast options, we can have a filling breakfast that helps to fuel our day in just minutes.”

Pillsbury’s new product launch coincides with Mary Mary’s Do Something Big community campaign kicking off nationwide on October 6. Do Something Big encourages churches across the country to share how they are doing good deeds for those less fortunate in their community for a chance to win a full concert from Mary Mary and a complimentary breakfast courtesy of Pillsbury Egg Scrambles and Grands! Biscuit Sandwiches.

Look for Pillsbury Egg Scrambles and Grands! Biscuit Sandwiches in your grocery freezer section. Each Egg Scrambles package contains one serving and each Pillsbury Grands! Biscuit Sandwich package contains two sandwiches. Available nationwide, both Pillsbury Egg Scrambles and Grands! Biscuit Sandwiches have a suggested retail price of $2.89. For more information on the new line of frozen breakfast products, visit http://www.pillsbury.com/breakfast or www.facebook.com/pillsbury.  

About Mary Mary

After the successful release of their sixth studio album, SOMETHING BIG, earlier this year, Mary Mary was swept up in a whirlwind journey: immediate chart success with the album and first single, “Walking”; glowing press reviews for the album; a highly anticipated tour with co-headliners BeBe and CeCe Winans; and top awards at this year’s BET Awards and ASCAP Rhythm & Soul Music Awards. And the blessings only continued. Earlier this summer, during an appearance on ABC’s “Good Morning America,” while discussing their new single and video, “Survive” and their cause-related work with the American Red Cross, the duo revealed their newest blessing: Erica – wife of Mary Mary songwriter/producer Warryn Campbell – is expecting the couple’s third child. For more information about the band and details on the national contest, visit www.ilovemarymary.com.  

About General Mills and Pillsbury

General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2011 net sales of US$14.9 billion. For more than 130 years, families have trusted Pillsbury to make mealtimes special times. Favorite Pillsbury products include refrigerated cookies, crescent dinner rolls, breads, biscuits, pie crusts and sweet rolls as well as frozen biscuits, rolls, pie crusts, pastry bites and breakfast items. For product information and great-tasting recipes, visit www.pillsbury.com.  

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