-Six Ice Cold Leaders to be Recognized through Online Voting Process-

(BLACK PR WIRE) – CHICAGO--(BUSINESS WIRE)--Coors Light® fans can now honor exceptional community leaders, by casting their votes in the inaugural Coors Light Ice Cold Leader program. 100 Black Men of America, Inc., a national organization committed to enhancing educational and economic opportunities for African-American men, teamed with Coors Light to identify exemplary community ambassadors for the Ice Cold Leader award. 

Consumers from across the U.S. can vote for nominees hailing from Atlanta, Baltimore, Baton Rouge, Birmingham, New Orleans and Mobile, which were selected based upon their ability to lead by example, motivate others and create or inspire positive living and innovation, with lasting effects on their communities. Consumers are encouraged to visit the Ice Cold Leader microsite  (www.IceColdLeader.com), to learn about each contestant and cast their vote for the most-deserving candidate in each city. Online voting will close on March 15, 2012 and the winners will be drawn at the end of March and announced in early April. The Ice Cold Leader program will culminate with a series of celebratory receptions, honoring each winner, in their respective city. 

“Excellence and leadership are the cornerstones on which our organization was founded, in 1986,” said Albert E. Dotson, Jr., Esq., Chairman of the Board, 100 Black Men of America, Inc. “Collaborating with Coors Light on a program that salutes these characteristics among the adults within our extended communities is vital, and was a natural and seamless fit.” 

Participating retail locations will display signage to drive online consumer voting. The Ice Cold Leader program was established by Coors Light to toast to achievement, by recognizing leaders making a positive impact on their communities. As part of the partnership with 100 Black Men of America, Inc., Coors Light will make a donation of $100,000 to the national chapter and participating local chapters. 

“We’re very excited about this new program and collaboration with 100 Black Men of America,” said Larry Waters, director of multicultural relations, MillerCoors. “The mission of 100 Black Men aligns with our own core values, as we collectively work to help develop and recognize the next generation of African-American leaders in our communities.” 

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as Miller64 and Sparks. Tenth and Blake Beer Company, MillerCoors craft and import company, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. 

About 100 Black Men of America, Inc.
100 Black Men was founded as an organization in New York City in 1963. The national organization, 100 Black Men of America, Inc. began with nine chapters in 1986 as a national alliance of leading African American men of business, industry, public affairs and government with a mission to improve the quality of life for African Americans, particularly African American youth. Today, under the direction of Albert E. Dotson, Jr., the organization has 116 chapters, and growing, in the United States, England and the Caribbean. Members represent a myriad of professions including corporate executives, physicians, attorneys, entrepreneurs, entertainers, elected officials, professional athletes, educators and men from numerous other professions that have created an international coalition focused on creating educational opportunities, promoting economic empowerment, addressing health disparities and creating positive, nurturing mentoring relationships. Visit http://www.100blackmen.org for more information on the programs and initiatives of 100 Black Men of America, Inc.