DIRECTV
Cara Brugnoli
(212) 205-0887
cmbrugnoli@directv.com
or
Discovery Education
Christina Scripps
(240) 662-6502
christina_scripps@discovery.com
- Narrated by EMMY Award Winner Martin Sheen, Film Celebrates Black History Month and Provides an Inside Look the Life of Dr. Martin Luther King, Jr.; DIRECTV GOES TO SCHOOL and Discovery Education to Provide Classrooms Access to a Unique Look at the Civil Rights Movement -
(BLACK PR WIRE) – EL SEGUNDO, Calif.--(BUSINESS WIRE)--DIRECTV will celebrate Black History month with the premiere of More Than A Dream, a DIRECTV Original Entertainment documentary about the Civil Rights Movement and the life of Dr. Martin Luther King, Jr. More Than A Dream will air on Monday, Feb. 13 at 9 p.m., Wednesday, Feb. 15 at 4:00 p.m., Friday, Feb. 17 at 5:00 p.m. and Saturday Feb. 18 at 6 p.m. exclusively on Audience Network (all times Eastern). The documentary features first-hand accounts from civil rights leaders who worked alongside Dr. King and provides a never-before-seen look at the Civil Rights Movement in the U.S. The documentary is narrated by EMMY and Golden Globe Award-winner Martin Sheen and features perspectives from General Colin L. Powell, USA (Ret.), Congressman John Lewis (D-Georgia) and sportscaster James Brown.
More Than A Dream, which focuses on key events in the Civil Rights Movement including the Montgomery Bus Boycott, will be available to nearly 20 million DIRECTV customers on the AUDIENCE Network. Also, 8,000 schools across the country will be able to view it as part of the DIRECTV GOES TO SCHOOL program.
"With More Than a Dream, DIRECTV is proud to provide our customers with quality programming while honoring our commitment to being a good corporate citizen,” said Mike White, president, chairman and CEO of DIRECTV. “This documentary will not only engage our customers, but will also help resource-constrained teachers provide their students, our future leaders, with an inside look at the legendary work of Dr. Martin Luther King, Jr.”
In addition, through a partnership with Discovery Education, the leading provider of high-quality digital content, teachers and students across the country will have access to a comprehensive online portal to enhance the education experience of More than a Dream. Classrooms will have access to a variety of resources at www.discoveryeducation.com/mlk to provoke an active and thoughtful dialogue with students on the Civil Rights Movement and Dr. King’s life and legacy. These resources, aligned to national standards, include a chaptered version of the documentary for classroom use with corresponding teacher guides.
“Discovery Education is proud to partner with DIRECTV to leverage digital technology and revolutionize the way that children in classrooms across America are learning,” said Bill Goodwyn, CEO, Discovery Education. “With engaging content like More than a Dream, DIRECTV is joining DE in using interactive content and innovative platforms to transform education and accelerate student achievement.”
Also highlighted in the documentary is the recently dedicated Martin Luther King, Jr. National Memorial in Washington, D.C., to which DIRECTV was a major contributor. Additional information provided by the Constitutional Rights Foundation about the Civil Rights Movement and many of its key leaders can be found on www.directvgoestoschool.com/mlk. Schools will also see footage from a related high school assembly featuring Tyrese Gibson and Wale, held in partnership with entertainment channel CENTRIC.
About DIRECTV
DIRECTV (NASDAQ:DTV) is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 30.8 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.7 million customers access to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 11.1 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.
About DIRECTV GOES TO SCHOOL
As part of DIRECTV’s commitment to foster education, qualifying state-accredited schools can receive a DIRECTV System® and educational programming package at no cost. Through this complimentary program, television can be used as an innovative classroom tool to reinforce learning, spark imagination and encourage interactivity. To learn more about how your school can receive free, high-quality educational television, visit www.directvgoestoschool.com.
About Discovery Education
Discovery Education transforms classrooms, empowers teachers and captivates students by providing high quality, dynamic, digital content for grades K-12 and community colleges. Powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world, Discovery Education is the global leader in standards-based digital media, professional development, assessment tools and a passionate educator network to support districts in accelerating student achievement. Discovery Education services like Discovery Education streaming, Discovery Education Techbook and Discovery Education Higher Ed, are in more than half of all US schools and 35 countries around the world. Explore the future of education at www.discoveryeducation.com.
About the Constitutional Rights Foundation
Constitutional Rights Foundation (CRF) is a nonpartisan nonprofit that helps students become informed and engaged citizens by educating them about their rights and responsibilities and the importance of the ideals expressed in the Constitution. Each year, over a million students nationwide participate in CRF programs or use CRF materials and deepen their understanding of how law and government work, why history and democracy matter, and how they can make choices in their lives that will lead them to become contributing and successful citizens. Through innovative programs, interactive curricula and real world experiences, CRF brings the power of civic participation to life and helps turn democracy’s ideals into meaningful societal impact.
About CENTRIC
CENTRIC is a 24-hour entertainment channel featuring originals, movies, music and reality programming that reflects the lifestyle and sophistication of today's African-American and multicultural adult viewer. Its compelling content infuses a unique mix of music, culture and style that embody the lives, tastes, and aspirations of the CENTRIC viewer: All You. All Day. All Night.