- WI's bold re-definition of the traditional agency model has recently included the overall creation and production of NAACP Image Award nominee, "Verses and Flow" for Lexus and TV One; entertainer Kevin Hart's award-winning Verizon holiday-themed digital and social-media campaign; the breakthrough "A Whole New Blue" General Market advertising campaign for the Los Angeles Dodgers; and music superstar Kelly Rowland's interactive "Courvoisiology" club tour. -

(BLACK PR WIRE) – LOS ANGELES--(BUSINESS WIRE)--Walton Isaacson (waltonisaacson.com) has been named “2013 Advertising Agency of the Year” by Black Enterprise magazine. The award will be officially presented on May 17, 2013, at the B.E. 100s Awards Dinner Gala during the 2013 Black Enterprise Entrepreneurs Conference at the Columbus Convention Center in Columbus, Ohio. Walton Isaacson (WI) leapt from eighth to second place in B.E.’s most recent ranking of the most successful Black-owned advertising agencies in the United States. 

Walton Isaacson (WI) provides full-service advertising, digital and social capabilities, as well as cultural expertise across General Market, African-American, Hispanic, and LGBT consumer segments. Its client list includes Hillshire, Lexus, Samsung, McDonald's, Verizon Wireless, Unilever's AXE, Dove, Degree, TRESemmé, Suave and Clear brands, Jim Beam's Skinnygirl, Courvoisier, Knob Creek, Basil Hayden and Kilbeggan brands, One.org, and the Los Angeles Dodgers.

With an expressed mission to be the “Planet’s Most Interesting Agency,” WI has been responsible for an innovative range of campaigns that have wholly reinvented the traditional advertising agency model. WI’s work now encompasses a broad range of digital and social-media platforms and the creation and client-furnished original programming.

Highlights of WI’s recent work that was focused on appealing to African-American consumers include:

• The overall creation and production of NAACP Image Award nominee, “Verses and Flow” TV series for Lexus. “Verses and Flow” introduces a whole new generation of artists who are carrying on the rich African-American tradition of storytelling through music and spoken word

• Entertainer Kevin Hart’s irreverent Verizon and Kevin Hart’s “Share Everything This Holiday Season” digital and social-media campaign, which won the 2013 Internet Advertising Competition (IAC) Award for “Best Technology Online Campaign” and has amassed more than 1MM hits on YouTube

• Music superstar Kelly Rowland’s ultra-successful, innovative “Courvoisiology” club tour for Courvoisier cognac, which played to overflow crowds and became a social-media interactive phenomenon

In July, WI will be producing the “McDonald’s 365Black Awards” special, which honors individuals who have inspired, supported, and strengthened the Black community. The Awards celebrates its 10-year anniversary and will air on national television for the first time.

“We’re honored to be receiving this award from Black Enterprise,” says Aaron Walton, co-founder of WI. “Black Enterprise has always been the gold standard for identifying what truly matters to the Black business community, and the community in general. BE has always been at the forefront of giving important attention to the tremendous contributions that Black entrepreneurs have made toward the building of wealth and prosperity in this country.”

Walton received ADCOLOR’s first-ever “Advocate” award in 2011 for his leadership role and accomplishments as an African-American in the LGBT community. Among many honors, Walton Isaacson has been named “Supplier of the Year” by the Southern California Minority Business Development Council (scmbdc.org) for an unprecedented three years running, from 2010 to 2102.

WI has a history of giving back to the communities and supporting foundations such as: The Jackie Robinson Foundation, Rodney & Holly Robinson Peete’s HollyRod Foundation, The Magic Johnson Foundation, The Immigrant Archive Project, and BET’s Louis Carr Internship Program.

About Walton Isaacson

Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson, and esteemed partner Earvin “Magic” Johnson, Walton Isaacson (WI) provides strategic and creative solutions to some of the world’s largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, and digital and social capabilities with below-the-line expertise across multiple disciplines, providing unprecedented value and efficiency for its partners. WI’s marketing specializations include sports, lifestyle, entertainment, experiential, and branded content, as well as cultural expertise across the General Market, African-American, Hispanic, and LGBT consumer segments. This highly integrated approach to client business substantiates the agency's focus on being “The Planet's Most Interesting Agency.”

Walton Isaacson, whose primary offices are in Chicago, Los Angeles, and New York, also maintains offices in Miami and Tokyo. Clients include Lexus; Samsung; McDonald's; Verizon Wireless; Unilever’s AXE, Dove, and Degree; TRESemmé; Suave and Clear brands, Jim Beam’s Skinnygirl, Courvoisier, Knob Creek, Basil Hayden, and Kilbeggan brands; One.org; and the Los Angeles Dodgers.

For more information on Walton Isaacson, please visit www.waltonisaacson.com. For press inquiries, please contact Karen Lewis at (323) 677-5342.

Source: Walton Isaacson

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