NEW YORK, April 15, 2016 – Colgate® Optic White® High Impact White™ won ESSENCE Magazine’s 2016 Best in Black Beauty Award for “Easy Whitening Fix.” The Best in Black Beauty brands will be featured in the May issue of ESSENCE on newsstands April 15, 2016 and celebrated at an awards event in New York City on April 21. Top beauty brand winners this year include Chanel, Nars and SKII.

The authority on Black women for over 45 years, ESSENCE Magazine instituted the Best in Black Beauty Awards to help readers identify leading beauty products that will help them get professional results for a fraction of the cost. Colgate® Optic White® High Impact White™ is Colgate’s newest whitening toothpaste that promises 4 shades, visibly whiter teeth in 6 weeks, starting in just three days. It’s enamel-safe whitening makes it ideal for daily use.

“Colgate is excited about Colgate Optic White High Impact White receiving this year’s Essence Best in Black Beauty Award,” says Carla Kelly, General Manager, Multicultural Marketing, Colgate-Palmolive. “We know the power of the ESSENCE brand and the trust that they have developed with their audience. Colgate Optic White’s recognition as a beauty brand speaks volumes to the brand’s elevation in the beauty category.”

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com.

About Essence
Essence Communications Inc. (ECI) is the number one media company dedicated to African-American women, with a multi-platform presence in publishing, live events and online. The company’s flagship publication, Essence magazine, is the preeminent lifestyle magazine for African-American women, generating brand extensions, such as the Essence Festival, Essence Black Women in Hollywood and Black Women in Music, Window on Our Women and Smart

Beauty consumer insights series, Essence.com, and ventures in digital media (mobile, television and VOD). For over 45 years, Essence, which has a brand reach of 14.2 million, has been the leading source of cutting-edge information and specific solutions relating to every area of African-American women’s lives. Additional information about ECI and Essence is available at www.essence.com.