Local chef turned beauty entrepreneur to fill gap in the Detroit community by offering high-quality products, while empowering beauty enthusiasts with helpful tools, techniques and guidance

(Black PR Wire) DETROIT – Ariell “Ari” Jones, founder of Ari Party Hair, today announced an expansion of her e-commerce platform specializing in hair care products customized for Black women. Launched in 2020, Ari Party Hair has become a growing resource for Detroit's diverse community, providing a wide range of high-quality wigs, extensions and essential hair care products tailored to meet unique styling needs.

With a commitment to empowerment and self-expression, Jones has not only curated a comprehensive product line, but she has established a supportive community through her ‘private party’ blog. She also plans to host educational seminars, providing guidance to both consumers and fellow beauty professionals.

Jones’ journey has been marked by resilience and a dedication to fostering inclusivity within the beauty industry. A trained chef, Jones was forced to pivot her career path amid the uncertainty of the pandemic, especially in the culinary industry. After recognizing the limited availability of Black-owned beauty supply stores in Detroit, she shifted and launched Ari Party Hair with the goal to provide accessible alternatives and alleviate the financial strain of salon visits by equipping customers with the tools and knowledge to manage their hair independently.

“I started Ari Party Hair to fill a crucial gap in our community,” said Jones, founder of Ari Party Hair. “As a chef navigating uncertain times during the pandemic, I discovered a new path by leveraging my passion for beauty and empowering others to embrace their unique style.”

A native of Detroit’s west side, Jones is actively working toward her goal of opening a brick-and-mortar beauty supply store, targeting a location in Detroit’s Dexter-Davison-Linwood area, a community close to her heart.

In addition to Ari Party Hair e-commerce platform, the new brick-and-mortar location will feature a diverse product line, including popular brands, such as Bold Hold and Frontal Queen wigs, alongside Ari Party Hair's own line of extensions and exclusive products. From essential hair care items like shampoo and conditioner to specialized tools and accessories such as HD wig caps and edge control wax sticks, the store will cater to every aspect of modern hair care routines.

Jones’ commitment to community empowerment has been recognized with an award through the Motor City Match program, underscoring her dedication to sustainable business growth and community impact.

“The support from Motor City Match, along with the community, has been instrumental in propelling this vision forward,” Jones emphasized. "I look forward to building on this momentum and making a positive impact in Detroit's entrepreneurial landscape by offering not just products, but also a supportive environment where beauty professionals and enthusiasts can learn and grow together.”

For more information, visit aripartyhair.com or follow @aripartyhair on social media.