(Black PR Wire) ATLANTA, GA - The 2019 Bounce Trumpet Awards reached 1.8 Million Total Viewers and 1.4 Million Households across premiere and encore telecasts.
The premiere telecast on Sunday night, Feb. 17 delivered 552K Total Viewers, with viewership peaking at 708K, an increase of +12% over last year's premiere telecast. The 9:00 p.m. (ET) premiere increased time-period averages significantly, including gains of +58% in Households, +64% in Adults 18-49, +46% in A25-54 and +71% in Total Viewers versus the prior 4-weeks.
The premiere's strong performance helped drive Bounce to be a Top 30 network in Primetime in the delivery of P18-49 (#25) and P25-54 (#26) among all ad-supported cable on Sunday night.
The 2019 Bounce Trumpet Awards is currently streaming on Brown Sugar, Bounce's popular subscription video on demand service.
NAACP Image® Award-winning actress Wendy Raquel Robinson and GRAMMY® Award-nominated R&B singer Tank host the 2019 Bounce Trumpet Awards. Honorees are GRAMMY® Award-winning rapper, actor, entrepreneur and activist Tip "T.I." Harris; actor, comedian, film director and writer Robert Townsend; GRAMMY® Award-nominated rapper and one of hip-hop's pioneer feminists MC Lyte; GRAMMY® Award-winning record producer, rapper and songwriter Rodney "Darkchild" Jerkins; fashion designer and haberdasher Daniel "Dapper Dan" Day; rising star JD McCrary and educator Tim King. GRAMMY® Award Platinum recording artist Ashanti, GRAMMY® Award-winner India.Arie, rappers Da Brat, Lil' Mama and YoYo, and R&B singer Keyshia Cole are among the performers.
The Trumpet Awards were conceived to recognize the outstanding accomplishments of African Americans and those who have succeeded against great odds and inspired success in others. Founded in 1992 by American Civil Rights leader Xernona Clayton, The Trumpet Awards were acquired by Bounce in 2016. The list of prestigious honorees over its 27-year history includes Muhammad Ali, Beyoncé, Jamie Foxx, Halle Berry, Stevie Wonder, The African-American Women of the United States Congress, Steve Harvey, Martin Luther King III, Janelle Monáe and Spike Lee. Visit www.trumpetawards.com for more information.
Bounce (@BounceTV) airs on the broadcast signals of local television stations and corresponding cable carriage and features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce has grown to be available in more than 109 million homes across the United States and 97% of all African-American (AA) television homes, including all the top AA television markets.Bounce is part of The E.W. Scripps Company (NASDAQ: SSP).
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Source: Nielsen LSD, Ratings Analysis Program Report, Bounce, Trumpet Awards (2/17/19 9p-11p), P4Ws (1/14/19-2/10/19, Su 9p-11p); Premiere & Enc Time-Period Reach based on 1-min; Prime Rank vs. Ad-Supported Cable (2/17/19 7p-11p); Viewership peak (9p)