(Black PR Wire) ATLANTA, GA - Season Four of the Bounce original series In The Cut is off to a flying start.
The season's second episode grew audience by significant double-digits over last week's successful season four premiere, including increases of +21% in Households, +79% in the delivery of Persons 18-49, +59% in P25-54 and +43% in P2+ on Monday, July 9 at 9:00 p.m. ET.
It was a Top 20 program in its time period among P18-49 (#18) as well as P25-54 (#18) among all ad-supported cable networks. In Bounce's target audience of African Americans, In the Cut was in the Top 5 in HHs (#5), P18-49 (#3), P25-54 (#3) and P2+ (#4) on Sunday night.
New episodes of In The Cut premiere every Monday night at 9:00 p.m. ET/PT on Bounce this summer. They can also be seen on Tuesdays, along with complete seasons one through three, on Brown Sugar, Bounce's popular subscription video-on-demand service featuring the biggest collection of the baddest African-American movies of all-time and all Bounce original programming. Brown Sugar is available on Apple TV, Roku, Amazon Channels, Amazon Fire TV, Amazon Kindle, Android and Apple smartphones and tablets and web browsers via BrownSugar.com.
Coming off its highly-rated third season, In The Cut stars Dorien Wilson (The Parkers, Dream On) as Jay Weaver, an accomplished entrepreneur and barbershop owner who is kept on his toes by Cheryl, played by Kellita Smith (The Bernie Mac Show, The First Family), the co-owner of the beauty salon next door and his love interest-turned-fiancée. Ken Lawson (The Parkers) returns as Jay's thirty-something illegitimate son from a short-lived fling now in on the family business, as does John Marshall Jones (The Smart Guy) as fellow barber and pal Smitty. Among this season's storylines: Marriage planning, pressures of single life, love triangles, hilarious barbershop/beauty shop camaraderie and much more. Guest stars this season include Dorion Renaud, Michael Jai White, Kyla Pratt, Emmanuel Hudson, Angie Stone, Wendy Raquel Robinson, Vanessa Simmons, Flex Alexander, Milan Christopher and more.
Bounce (@BounceTV) airs on the broadcast signals of local television stations and corresponding cable carriage, and features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports, and more. Bounce has grown to be available in more than 109 million homes across the United States and 97% of all African-American (AA) television homes, including all the top AA television markets.Visit BounceTV.com for more information. Bounce is part of The E.W. Scripps Company (NASDAQ: SSP).
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Source: Nielsen LSD, Program Report, Bounce; In The CutEp. 2 (7/9/18 9-9:30p), P4Ws (6/4/18-7/1/18 Mon 9-9:30p), Program Rank vs all ad-supported cable 9-9:30p