(Black PR Wire) NEW YORK CITY, NY— UBCTV platform has secured the broadcast rights to the 2024 Hoop It Up HBCU Tournament. Hoop It Up, the popular 3x3 basketball tour established in 1989 and owned by NBA legend Kevin Garnett, launched its first HBCU competition last year which consisted of intramural 3x3 competition at select HBCU colleges. Allen University, Benedict College, Claflin University, Clinton College, and South Carolina State University competed in the Hoop It Up HBCU Championship. Benedict won the men's championship and South Carolina State won the women's title. The deal inked with UBCTV network allows worldwide eyes on the event in 2024 and there is great anticipation for this year's tournament. “We are thrilled to have the opportunity to showcase our 3x3 HBCU Tournament this year, to new audiences,” said George Daniel, CEO of Big Ticket Sports, operator of Hoop It Up. Dates and locations for the 2024 Hoop It Up HBCU tournament will be announced in the near future.

Peggy Dodson, UBCTV’s CEO says, this is a very exciting rollout and we are looking forward to bringing this amazing event to a worldwide audience.

About UBCTV

The UBCTV Network is an urban lifestyle content channel, featuring a wide variety of both curated and original programming, ranging from sports and music programming to entertainment and talk shows. Viewers can find us on Freecast.com (Channel #3844) in the Channel Section under TV categories and featured in the BLK section of the Channel Guide as well as on Freecast.com mobile.

Source: Hoop It Up Inc.