Teaming up with some of TikTok’s most dynamic creators, Buttah Skin invites everyone to step up, show out, and make Black beauty history happen today.

(Black PR Wire) This February, Buttah Skin is turning up the glow with its #BlackBeautyForward campaign, a call to action to celebrate, support, and uplift Black beauty—past, present, and future. Teaming up with some of TikTok’s most dynamic creators, Buttah Skin invites everyone to step up, show out, and make Black beauty history happen today.

“Black beauty has always been a movement, not a moment,” says Tomara Watkins, President at Buttah Skin. “With #BlackBeautyForward, we’re honoring the trailblazers who paved the way while amplifying today’s creators, entrepreneurs, and changemakers who continue to redefine beauty on their own terms.”

In today’s anti-DEI (Diversity, Equity, and Inclusion) climate, initiatives like #BlackBeautyForward are more crucial than ever. As conversations around representation and economic equity continue, supporting Black-owned beauty brands is a tangible way to foster change and uplift historically marginalized communities. This campaign highlights the importance of investing in Black businesses, ensuring that beauty remains inclusive, empowering, and reflective of all identities.

Throughout February and beyond, TikTok creators will showcase their glow-up journeys, share their favorite Buttah Skin products, and encourage their audiences to shop Black, support Black, and glow Black. From tutorials to testimonials, the campaign highlights the power of Black-owned beauty and the impact of investing in brands that celebrate melanin-rich skin.

Consumers can join the movement by using #BlackBeautyForward, engaging with featured creators, and shopping Buttah Skin’s collection at www.buttahskin.com.

Buttah Skin was founded to provide high-quality skincare solutions for melanin-rich skin, offering products that nourish, hydrate, and enhance natural radiance. With #BlackBeautyForward, the brand continues its mission to celebrate Black beauty 365 days a year.

For media inquiries, collaborations, or more information, please contact: PR@Buttahskin.com

About Buttah Skin

Founded in 2018, Buttah Skin delivers skincare essentials designed for melanin-rich skin. With a commitment to inclusivity and authenticity, the brand champions self-care and confidence through high-quality, effective products.

Follow us on TikTok, Instagram, and Youtube : @buttahskin

Join the Movement. Step Up. Show Out. Glow Black. #BlackBeautyForward