Matheson is altering the landscape of the firearms industry by creating made-to-order firearms for women of color, by a woman of color .

(Black PR Wire) AnaLise “Bean” Matheson is changing the landscape of the firearms industry as the first Black woman to launch a firearms manufacturing company in the United States. Based in Utah and officially launched on Black Friday, the company is altering the conventional landscape of the firearms industry by creating made-to-order firearms for women of color (and the men in their lives), built by another woman of color.

While the company proudly serves all customers, it has a special focus on empowering women of color, the fastest-growing demographic of firearm owners in the country. Each firearm is crafted with care, prioritizing safety, precision, and personalization. “This is about more than firearms—it’s about creating a firearm for women of color to feel empowered and represented in an industry that has previously not had a specific space for us,” says Matheson.

Built with Community in Mind

The company is proudly based in Utah and operates nationwide, as permitted by state laws. All firearms are built in Utah, using locally sourced materials and parts whenever possible. By prioritizing collaboration with local suppliers and community members, the business reflects its commitment to fostering economic growth and opportunities within underserved communities.

“Our mission is to create high-quality, reliable firearms that are also reflective of each woman’s personality,” explains Bean. “Whenever possible, we work with other local and then U.S.-based businesses, resources within our Community. This isn’t just about a product—it’s about creating opportunities for others as well.”

Bougie Builds by The Bean is committed to promoting responsible firearm ownership. By creating a tailored experience, the company aims to help all customers—especially women of color—feel confident, educated, and secure in their choices. With an emphasis on safety and accountability, the company seeks to equip the largest growing sector of firearm owners with the tools and knowledge they need.

“We want to make sure that every woman who purchases from us feels empowered, educated, and responsible,” says Matheson. “Our goal is to make responsible firearm ownership an accessible and personalized experience for everyone, while focusing on serving women of color in a way that no one else has before.”

As the first Black woman to establish a firearms manufacturing company in the United States, Matheson is breaking barriers in an industry that has historically lacked diversity. Through this venture, she is creating not only exceptional firearms but also a legacy of empowerment and representation for women of color.

“We are going back to our roots, as a community. Since the early 1900s we have bought for quality, by brand, and with the expectation that what we spend on will last so we could use it and share it with our families. That is what Bougie Builds are all about. Bringing us back together in every way.” says Matheson