Black PR Wire Power Profiler on Adrienne R. Lofton Senior VP, Global Brand Marketing for Under Armour

Adrienne R. Lofton Senior VP, Global Brand Marketing for Under Armour

Adrienne Lofton is the senior vice president for Global Brand Marketing for Under Armour. In this role, she creates and leads the Under Armour brand strategy and oversees the company's global marketing efforts.

Lofton brings extensive global marketing experience across a variety of industries and categories including Sports Performance, Retail and Wholesale, and Automotive. She is a leading marketer with proven success at understanding and engaging consumers around the world. Prior to working at Under Armour, Inc., Lofton held marketing positions at Levi Strauss & Company, Target Corporation, General Motors Planworks/Starcom MediaVest and Gap Inc.

The consummate professional, Lofton received her Bachelor of Business Administration degree (with a marketing concentration) from Howard University.