Black PR Wire Power Profiler on Flowers Communications Group

Twenty years ago, D. Michelle Flowers Welch, Founder and CEO of Flowers Communications Group (FCG), had the courage and commitment to embark on an unchartered path, and build what its employees know today as a great place to work.

An award-winning, multicultural communications agency with the creativity, spunk and expertise to produce stellar integrated marketing campaigns, FCG was recently named one of America's Best Diverse Suppliers by the Chicago White Sox and diversityinbusiness.com. The agency's core capabilities include marketing, consumer promotions, public relations, and much more.

What sets the agency apart is its unique ability to apply both professional and personal experiences that allow them to reach and respect African-American and Hispanic audiences with authenticity and clarity. At FCG, committed employees live and breathe the ethnic culture because they ARE the ethnic culture.

Equipped with this diverse insight, FCG pioneered a new, proprietary marketing approach called the strategic model which Ethnic FusionSM leverages the cultural commonalities between African American and Hispanic consumers, while embracing the cultural nuances, social values, and independent mindsets within both communities. This approach has generated positive results for FCG clients, while also helping the agency to gain efficiencies with their resources and budgets. FCG is a proud part of IPREX communication agency, with 115 offices around the globe.